10 MUST-HAVE MARKETING TECHNOLOGY STACK FOR YOUR B2B TECH

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done. A study by Gartner reveals that marketing technology is now the largest portion of the total marketing budget. Putting together a modern technology stack is no joke – especially when every business varies in shapes and sizes. It’s crucial to realize that as marketing departments, we each have functions, needs, and goals. To ensure that your performance scales in 2020 and beyond, you need a proper stack and a diverse set of tools that are perfectly aligned with your marketing structure.

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Instanda

INSTANDA is the leading-edge cloud software that enables you to easily create, manage and distribute your insurance products. The only limitations? Your imagination.

OTHER ARTICLES
Insurance Technology

5 Things Contractors Can Do About Insurance During Covid-19

Article | July 14, 2022

With the major impact of the COVID-19 outbreak, contractors appreciate the need for insurance coverage even more. You may be safely covered by Force Majeure and pandemic clauses in your policies. However, you may still be wondering how to deal with the associated costs related to the COVID-19 outbreak risks. In this article, let’s look at some of the steps you can take to handle your insurance position during the pandemic.

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Insurance Technology

Advancement of Technology in the Insurance Industry

Article | July 19, 2022

In the 21st century, we have witnessed high technological advancement. Just like any other industry, the insurance sector is transforming at a rapid speed. With the changes in demands and expectations of customers, insurers are seeking digital innovation and transformation that not only meet the requirements but also reduces their costs. So, here are a few that are set to engulf the entire industry for the better. These tech trends will help both insurers and customers to achieve what matters the most efficiently. Artificial intelligence For Process Improvement AI tends to disrupt the insurance industry more than any other technology. The main advantages that insurers can claim with AI include reduced claim costs, identifying insurance fraud, and mining voice data for improved customer service. The more an insurer will understand and use this technology, the better they will survive the competition. Customers usually look for a personalized experience when it comes to buying something especially as crucial as insurance. Artificial Intelligence provides the ability to create a personalized experience for a vast amount of users based on the data collected. It also enables fast data access and rapid reporting by removing the human element from the process. Blockchain for Secured Records With the amount of security required in the insurance records and claims, blockchain seems to be the most powerful technology for the upcoming revolution. The thriving technology behind the cryptocurrency has become the center of attention for insurance enterprises. Blockchain having the capability to encrypt all the data can decrease the number of fraudulent transactions, loss of data, and scams. IoT For Protecting Investment IoT (Internet of Things) is a technology trend that can be used to connect different objects to the internet. Be it a car, smartwatch, or a refrigerator. For insurance companies, it can be the most awaited blessing as IoT can help in detecting any problem before the actual damage take place. With the help of this technology, insurers can alert the customers in advance about the problems they might face through vehicle tracking, biometrics, and weather sensing. All of this makes it a win-win situation for both consumers and insurers. Automation For Ease of Verification Automation along with machine learning will drive better efficiency in the insurance sector. Having the intelligent system as support, insurers are exploring the more complex processes that can be automated. Some of which entails verification and approval of claims, customized interactions with customers, acquiring insights of the customers, property assessments, and detection of fraud. Adopt New Tech To Succeed As the competitors of insurance companies are moving ahead, more organizations need to adopt these emerging technologies. Moreover, techs like blockchain and automation are ready to provide more efficient processes. On the other hand, AI and IoT will help in offering personalized experiences while lowering the cost. Besides, a company or insurer can also hire developers to develop their system or application that can provide all the customization and security needed in the processing.

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Claims

Artificial Intelligence Meets the Insurance Industry

Article | July 15, 2022

Through machine learning and deep learning, artificial intelligence (AI) can meet industry expectations. As artificial intelligence becomes more deeply embedded in the insurance industry, industry leaders must position themselves to respond to the changing business landscape. Every day,various factors contribute to the industry's changing landscape. AI is becoming more assertive in insurance, particularly in cost savings, customer service and experience, product innovations, and marketing initiatives. With this understanding, market leaders can develop appropriate revenue-generating strategies, embrace new AI horizons and implement them to develop the perspective required to succeed in the futuristic insurance industry. AI-related Action for Better Forecasting Among insurance executives who have already invested in AI, many new businesses are reaping significant benefits. They have gained the advantages of using AI to improve the customer experience (CX). According to a Deloitte study, approximately 65% believe AI assists in decision-making. Furthermore, according to PwC specialists working with insurers on AI initiatives, businesses are increasingly using AI to: Customize products and services for consumers and other businesses Establish a loyalty framework and upsell among customers Automate more data from social media and other sources for better forecasting Automate more aspects of claim processing Improve fraud detection methods Beginwith customer segmentation to target As a result of these findings, AI investments will benefit insurance companies more than ever before. How Insurers Can Accelerate AI The following points can help insurance businesses accelerate AI and achieve faster ROI. Centralize Business Functionalities Deploying AI into the process aids in the automation of resources, the alignment of tasks, the use of analytics to nurture data, the improvement of governance, and the scaling of solutions. Focus On Data AI in insurance aids in collectingand combining relevant data from consumers and future customers. AI-assisted data collection is faster and more accurate at the appropriate time. In this manner, marketers can plan for future marketing campaigns that will increase engagement and bring in more money. Reduced Risks AI is the most effective at reducing business risks. Also, AI works best for insurers to minimize risks such as data breaches, fraud detection, correct cost segmentation, and budgeting hazards. Some Insights into AI Investment: A Key Decision to Make! As technology continues to empower the insurance sector, let's take a look at how other insurance companies are investing in AI so that you may make the vital decision to incorporate AI into your organization as soon as possible. 65% of businesses found better ways to establisha customer experience base with the help of AI post-2020 49% of businesses have improved their internal decision-making process after adopting AI 56% of businesses were able to reinvent their products and services through AI 47% of businesses operated their business functions more efficiently with AI and increased productivity. 45% of insurance businesses saved substantial costs using AI algorithms 35% ofinsurance businesses have successfully reduced risks associated with their businesses after the deployment of AI. 53% of insurance companies have seen a significant revenue increase by incorporating AI into their processes. These figures are based on a Deloitte’s research study conducted by insurance industry specialists worldwide. Some Possible AI Risks for Businesses Every technology helps businesses gain benefits, but technology installation has to be done correctly to avoid consequences. As a result, insurance companies must exercise caution when implementing AI in their business processes. The possibility of faulty AI implementation could lead to: New cyber hazards New privacy threats Workforce shortages New legal liabilities and reputational risks Customer distrust More complex business modules The lack of AI abilitiesismore challenging, which can affect the entire business sphere, especially the functions that are associated with AI.

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Social media intelligence for insurance?

Article | April 21, 2020

In the financial services industry, reliance on big data has been increasing at a global level. The usage is not limited to marketing purposes alone but extends to fraud and risk prevention. Customer demand for personalised products is responsible for this shift. The future of insurance is also being shaped differently due to this. The current lengthy questionnaires won’t be needed at all. Just the data collected will help to accurately predict risk and create policies customised to the person’s needs.

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Instanda

INSTANDA is the leading-edge cloud software that enables you to easily create, manage and distribute your insurance products. The only limitations? Your imagination.

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Life Insurance, Insurance Technology

LIBRA Insurance Partners Announces Partnership with Highland Capital Brokerage

PR Newswire | August 29, 2023

LIBRA Insurance Partners (LIBRA), the largest independently-owned life insurance marketing organization (IMO) in the United States, announces a partnership with Highland Capital Brokerage (HCB), a national life insurance and annuity distribution company and a subsidiary of Osaic. "Highland Capital Brokerage is a formidable organization and we are excited they have selected LIBRA as their strategic partner to help facilitate its growth and expansion initiatives," said William (Bill) Shelow, CLU®, ChFC®, CPCU®, LLIF, president and CEO of LIBRA. HCB provides risk management strategies and solutions to help financial professionals protect and grow their clients' assets. As a national life insurance, annuity, disability, and longevity planning firm, HCB distributes these solutions across the wealth spectrum to both institutional and independent partners. "The partnership with LIBRA is an important step in Highland's evolution. Our diversified sales organization will rely on the vast array of carriers and their products to provide risk management solutions to our clients," said Teague Wright, president of Highland Capital Brokerage. "We look forward to taking advantage of the breadth of tools and resources this affiliation makes available." HCB is comprised of more than 300 employees nationwide with an exceptionally talented and tenured team. "I have enjoyed having an association in various capacities with Highland Capital Brokerage since its inception. They embody everything that LIBRA and our partners symbolize," said J. Craig Collins, executive vice president and chief relationship officer of LIBRA. "Teague and her senior leadership team have built a first-class organization and will greatly complement the markets we serve and the carriers we represent. Their interest in LIBRA further demonstrates the great value that we bring to our partner firms with our focus on delivering industry-leading tools and resources that support their efforts." Shelow added, "I believe this affiliation elevates the stature of both organizations." LIBRA Insurance Partners takes a true partnership approach with each of its valued relationships with the core belief in "the strength of many and power of one." With unique reinsurance ownership opportunities, agent retention programs, business development consulting, live training events and robust sales and marketing resources, the firm provides an unparalleled community of comradery and commitment to the success of each of its shareholders. By way of partnership, HCB further expands upon its expansive resources and capabilities with direct access to several additional proprietary advanced planning tools and benefits, including: exclusive facultative underwriting program with RGA Reinsurance Group of America, Incorporated (RGA) established relationships with an expanded lineup of affiliated carriers and reinsurers a dedicated medical director product white papers and benchmarking tools a proprietary quick quoting and informal processing platform About Highland Capital Brokerage (HCB) Highland Capital Brokerage is a national life insurance, annuity, disability, and long-term care distribution company providing point-of-sale support, advanced marketing, and creative estate- and business-planning techniques to financial advisors and insurance professionals. We deliver these services in an efficient, client-focused environment that extends to carrier and product expertise, underwriting negotiation, and complete back-office processing. Highland offers objective access to major insurance carriers, advanced planning support, expertise in risk underwriting, and back-office processing to insurance brokers, financial planners, and various institutions such as banks, wirehouses, and certified public accountant firms. To learn more about Highland Capital Brokerage, visit www.highlandbrokerage.com. About LIBRA Insurance Partners (LIBRA) LIBRA Insurance Partners is an insurance marketing organization dedicated to serving independent insurance producers, brokers, and financial institutions. Formerly known as LifeMark Partners and BRAMCO Financial Resources, and through the merger with Insurance Designers of America (IDA) in 2022, the firm exists to leverage strategic relationships, expertise, and innovation to expand life insurance distribution for the benefit of all stakeholders. LIBRA Insurance Partners is dedicated to the ongoing development and enhancement of resources to differentiate partner agencies from the competition. Its firms benefit from robust proprietary service offerings, unparalleled partnership, product expertise, and access to industry-leading technologies and tools, including expansive underwriting support resources. To learn more about becoming a LIBRA partner firm, visit  www.LIBRAInsurancePartners.com or call (410) 837-3022.

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Risk Management, Intellectual Property

SPG Strengthens Wealth Management Offering with Acquisition of Assets of AgencyONE

PRnewswire | July 24, 2023

Specialty Program Group LLC, (SPG), one of the most successful and fastest-growing specialty platforms, announced that it has acquired the assets of Agency Two Insurance Marketing Group, LLC (d/b/a AgencyONE), a nationally renowned Brokerage General Agency (BGA) specializing in empowering financial advisors to deliver responsible wealth and risk management solutions through insurance – Life, Annuities, Disability, and Long Term Care. AgencyONE has established itself as a trusted partner to a select group of independent insurance advisors and wealth managers nationwide who focus on planning and implementing financial strategies using insurance-based solutions designed to help secure their clients' families and businesses. By offering full-service, highly personalized back-office support, AgencyONE enables advisors to prioritize the client experience while delivering tailored solutions for financial security and wealth transition. By acquiring AgencyONE's operations, SPG builds upon its acquisition of the assets of Brokers' Service Marketing Group II LLC, now operating as a division of SPG (BSMG) and expands its life and annuity distribution network.The AgencyONE team, lead by principals Dennis C. Bartos, Gonzalo M. Garcia and Cathy Neifeld will join SPG. "We're thrilled to join forces with AgencyONE - as we continue to build out a national BGA network of like-minded, leading firms - something truly unique in the life and annuity distribution space," said Jason Lea, CEO of BSMG and head of SPG's Life & Annuity strategy. Lea added that "Gonzalo and his team at AgencyONE are recognized industry leaders and innovators in the advanced markets and underwriting space. I'm excited to get to work with the AgencyONE team to build our shared vision for a differentiated life and annuity platform." According to Garcia, "Over the past four years, AgencyONE has explored several partnership opportunities without finding a firm that met our business objectives or values. SPG's recent acquisition of Jason's team at BSMG caught our attention. This move allowed SPG an entrée into the wholesale distribution of life, long-term care, and disability insurance, as well as annuities. My partners and I recognized that SPG aligns perfectly with our business objectives and commitment to serving our advisors' advanced planning and underwriting needs. We are very confident about the future success of this partnership and the growth and expansion it will offer AgencyONE. We are excited to be a part of the SPG Team." By combining the strengths of BSMG and AgencyONE, financial advisors will benefit from expanded resources, advanced planning techniques, and enhanced access to insurance-based solutions. About AgencyONE AgencyONE is a Brokerage General Agency (BGA) partnership with long-term industry experience. They are dedicated to collaborating with and empowering financial advisors to deliver responsible and holistic wealth and risk management solutions using insurance-based planning and high-level carrier relationships. By providing full-service back-office support including customized advanced planning strategies and case design, highly skilled medical underwriting, and personalized case management, AgencyONE enables advisors to focus on delivering extraordinary client experiences while ensuring financial security and orderly wealth transition. For more information, visit agencyone.net About Brokers' Service Marketing Group (BSMG) For over 50 years, the BSMG operations have delivered uncompromising support and service to top producers in Life, Annuity, and Long-Term Care Insurance. BSMG maintains a long-standing and well-earned reputation for excellence in providing exceptional guidance to financial service professionals and financial institutions. For more information, please visit bsmg.net About Specialty Program Group Specialty Program Group LLC (SPG) is a leading specialty platform headquartered in Chicago, IL, with a diverse portfolio of specialty insurance operations spanning underwriting management, digital solutions, wholesale and specialty retail brokerage, and insurance services. SPG has a track record of scaling industry leading businesses by providing access to business resources, technology and process efficiency, capital and investment, deep carrier relationships, and a broad distribution network. Visit specialtyprogramgroup.com to learn more about how SPG can help you scale your specialty business.

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Life Insurance, Insurance Technology

LIBRA Insurance Partners Announces Partnership with Highland Capital Brokerage

PR Newswire | August 29, 2023

LIBRA Insurance Partners (LIBRA), the largest independently-owned life insurance marketing organization (IMO) in the United States, announces a partnership with Highland Capital Brokerage (HCB), a national life insurance and annuity distribution company and a subsidiary of Osaic. "Highland Capital Brokerage is a formidable organization and we are excited they have selected LIBRA as their strategic partner to help facilitate its growth and expansion initiatives," said William (Bill) Shelow, CLU®, ChFC®, CPCU®, LLIF, president and CEO of LIBRA. HCB provides risk management strategies and solutions to help financial professionals protect and grow their clients' assets. As a national life insurance, annuity, disability, and longevity planning firm, HCB distributes these solutions across the wealth spectrum to both institutional and independent partners. "The partnership with LIBRA is an important step in Highland's evolution. Our diversified sales organization will rely on the vast array of carriers and their products to provide risk management solutions to our clients," said Teague Wright, president of Highland Capital Brokerage. "We look forward to taking advantage of the breadth of tools and resources this affiliation makes available." HCB is comprised of more than 300 employees nationwide with an exceptionally talented and tenured team. "I have enjoyed having an association in various capacities with Highland Capital Brokerage since its inception. They embody everything that LIBRA and our partners symbolize," said J. Craig Collins, executive vice president and chief relationship officer of LIBRA. "Teague and her senior leadership team have built a first-class organization and will greatly complement the markets we serve and the carriers we represent. Their interest in LIBRA further demonstrates the great value that we bring to our partner firms with our focus on delivering industry-leading tools and resources that support their efforts." Shelow added, "I believe this affiliation elevates the stature of both organizations." LIBRA Insurance Partners takes a true partnership approach with each of its valued relationships with the core belief in "the strength of many and power of one." With unique reinsurance ownership opportunities, agent retention programs, business development consulting, live training events and robust sales and marketing resources, the firm provides an unparalleled community of comradery and commitment to the success of each of its shareholders. By way of partnership, HCB further expands upon its expansive resources and capabilities with direct access to several additional proprietary advanced planning tools and benefits, including: exclusive facultative underwriting program with RGA Reinsurance Group of America, Incorporated (RGA) established relationships with an expanded lineup of affiliated carriers and reinsurers a dedicated medical director product white papers and benchmarking tools a proprietary quick quoting and informal processing platform About Highland Capital Brokerage (HCB) Highland Capital Brokerage is a national life insurance, annuity, disability, and long-term care distribution company providing point-of-sale support, advanced marketing, and creative estate- and business-planning techniques to financial advisors and insurance professionals. We deliver these services in an efficient, client-focused environment that extends to carrier and product expertise, underwriting negotiation, and complete back-office processing. Highland offers objective access to major insurance carriers, advanced planning support, expertise in risk underwriting, and back-office processing to insurance brokers, financial planners, and various institutions such as banks, wirehouses, and certified public accountant firms. To learn more about Highland Capital Brokerage, visit www.highlandbrokerage.com. About LIBRA Insurance Partners (LIBRA) LIBRA Insurance Partners is an insurance marketing organization dedicated to serving independent insurance producers, brokers, and financial institutions. Formerly known as LifeMark Partners and BRAMCO Financial Resources, and through the merger with Insurance Designers of America (IDA) in 2022, the firm exists to leverage strategic relationships, expertise, and innovation to expand life insurance distribution for the benefit of all stakeholders. LIBRA Insurance Partners is dedicated to the ongoing development and enhancement of resources to differentiate partner agencies from the competition. Its firms benefit from robust proprietary service offerings, unparalleled partnership, product expertise, and access to industry-leading technologies and tools, including expansive underwriting support resources. To learn more about becoming a LIBRA partner firm, visit  www.LIBRAInsurancePartners.com or call (410) 837-3022.

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Risk Management, Intellectual Property

SPG Strengthens Wealth Management Offering with Acquisition of Assets of AgencyONE

PRnewswire | July 24, 2023

Specialty Program Group LLC, (SPG), one of the most successful and fastest-growing specialty platforms, announced that it has acquired the assets of Agency Two Insurance Marketing Group, LLC (d/b/a AgencyONE), a nationally renowned Brokerage General Agency (BGA) specializing in empowering financial advisors to deliver responsible wealth and risk management solutions through insurance – Life, Annuities, Disability, and Long Term Care. AgencyONE has established itself as a trusted partner to a select group of independent insurance advisors and wealth managers nationwide who focus on planning and implementing financial strategies using insurance-based solutions designed to help secure their clients' families and businesses. By offering full-service, highly personalized back-office support, AgencyONE enables advisors to prioritize the client experience while delivering tailored solutions for financial security and wealth transition. By acquiring AgencyONE's operations, SPG builds upon its acquisition of the assets of Brokers' Service Marketing Group II LLC, now operating as a division of SPG (BSMG) and expands its life and annuity distribution network.The AgencyONE team, lead by principals Dennis C. Bartos, Gonzalo M. Garcia and Cathy Neifeld will join SPG. "We're thrilled to join forces with AgencyONE - as we continue to build out a national BGA network of like-minded, leading firms - something truly unique in the life and annuity distribution space," said Jason Lea, CEO of BSMG and head of SPG's Life & Annuity strategy. Lea added that "Gonzalo and his team at AgencyONE are recognized industry leaders and innovators in the advanced markets and underwriting space. I'm excited to get to work with the AgencyONE team to build our shared vision for a differentiated life and annuity platform." According to Garcia, "Over the past four years, AgencyONE has explored several partnership opportunities without finding a firm that met our business objectives or values. SPG's recent acquisition of Jason's team at BSMG caught our attention. This move allowed SPG an entrée into the wholesale distribution of life, long-term care, and disability insurance, as well as annuities. My partners and I recognized that SPG aligns perfectly with our business objectives and commitment to serving our advisors' advanced planning and underwriting needs. We are very confident about the future success of this partnership and the growth and expansion it will offer AgencyONE. We are excited to be a part of the SPG Team." By combining the strengths of BSMG and AgencyONE, financial advisors will benefit from expanded resources, advanced planning techniques, and enhanced access to insurance-based solutions. About AgencyONE AgencyONE is a Brokerage General Agency (BGA) partnership with long-term industry experience. They are dedicated to collaborating with and empowering financial advisors to deliver responsible and holistic wealth and risk management solutions using insurance-based planning and high-level carrier relationships. By providing full-service back-office support including customized advanced planning strategies and case design, highly skilled medical underwriting, and personalized case management, AgencyONE enables advisors to focus on delivering extraordinary client experiences while ensuring financial security and orderly wealth transition. For more information, visit agencyone.net About Brokers' Service Marketing Group (BSMG) For over 50 years, the BSMG operations have delivered uncompromising support and service to top producers in Life, Annuity, and Long-Term Care Insurance. BSMG maintains a long-standing and well-earned reputation for excellence in providing exceptional guidance to financial service professionals and financial institutions. For more information, please visit bsmg.net About Specialty Program Group Specialty Program Group LLC (SPG) is a leading specialty platform headquartered in Chicago, IL, with a diverse portfolio of specialty insurance operations spanning underwriting management, digital solutions, wholesale and specialty retail brokerage, and insurance services. SPG has a track record of scaling industry leading businesses by providing access to business resources, technology and process efficiency, capital and investment, deep carrier relationships, and a broad distribution network. Visit specialtyprogramgroup.com to learn more about how SPG can help you scale your specialty business.

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