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20 Basic Life Insurance Terminologies Every Policyholder Should Know

SUMIT ASRANI | December 13, 2017

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The life assured is the insured person. The life assured is the one for whom the life insurance plan is purchased to cover the risk of untimely death. Primarily, the breadwinner of the family is the life assured. Life assured may or may not be the policyholder. For instance, a husband buys a life insurance plan for his wife. As the wife is a homemaker, husband pays the premium, thus the husband is the policyholder, and wife is the life assured.

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All Web Leads, Inc

All Web Leads (AWL) was founded in 2005 and is the nation's premier Customer Acquisition Marketing business focused on the insurance industry. Our team delivers tens of thousands of high-intent, qualified consumers to our customers every day. At the heart of AWL’s business is a proprietary Customer Acquisition Marketing (CAM) technology and services platform that allows us to attract, engage and qualify prospective consumers.

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