5 Email Marketing Tips for the Insurance Industry

| January 18, 2018

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Email marketing is one of the most cost-effective, high ROI channels to bring in new revenue, new policyholders, and increase lifetime value. Companies using e-mail to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads, according to HubSpot.

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Marsh & McLennan Agency - Southwest

Marsh & McLennan Agency - Southwest partners with companies to manage risk by delivering creative solutions to property and casualty, employee benefits, and personal insurance related issues. MMA-SW offers global resources with a high level of professionalism and a local touch from our Texas based offices in Abilene, Austin, Dallas, Houston, Fort Worth, Lubbock, and Midland. We strive to bridge the gap between what “big firms” offer and the advice, solutions, and programs that smaller businesses require.

OTHER ARTICLES

Automation for the Future of Insurance: Enabling the Ecosystem

Article | February 17, 2020

During InsurTech Connect 2019, the world’s largest gathering for the insurance industry, I had the opportunity to meet and talk about the future of insurance with executives, thought leaders, analysts, consultants, and tech providers. In an interesting discussion with Seth Rachlin, chief innovation officer of Insurance at Capgemini, he discussed three trends that he envisions driving the “future of insurance.”

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How AI will improve CX in insurance

Article | March 10, 2020

How many times have you called customer service expecting a quick answer, but were instead passed around to a number of different people who didn’t have your full story, forcing you to repeat yourself unnecessarily? And how many times did this lead to a much longer-than-expected resolution? We’ve all experienced this at least once and as a result, we understand the importance of streamlining experiences to keep customers happy. It begs the question: How can you deliver an experience that doesn’t leave customers running for the hills?

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Can AI Solve Health Insurance Fraud?

Article | February 18, 2020

Insurance fraud scams seem to make the news at least every month, as organized criminals seek to exploit the way insurers reimburse clinics, pharmacies and other providers for their services. What’s often shocking is how much money fraudsters can steal from insurers before they’re caught. Recently, in a single month, two separate alleged fraud rings based in California were busted for scams that investigators say netted $20 million or more.

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The Impact of InsurTech on the Property/Casualty Sector

Article | February 20, 2020

The latest figures from a Willis Towers Watson report shows that investment in insurance technology, or InsurTech, reached an all-time high in 2019 at $6.37 billion, with funding in the Property/Casualty sector representing the lion’s share over its Life/Health counterpart. InsurTech is designed to disrupt and change the way the insurance distribution system conducts business, upping the game in delivering tailored product lines, reducing friction in client transactions, providing a better on-line customer experience, and assessing risk scenarios to provide new offerings.

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Spotlight

Marsh & McLennan Agency - Southwest

Marsh & McLennan Agency - Southwest partners with companies to manage risk by delivering creative solutions to property and casualty, employee benefits, and personal insurance related issues. MMA-SW offers global resources with a high level of professionalism and a local touch from our Texas based offices in Abilene, Austin, Dallas, Houston, Fort Worth, Lubbock, and Midland. We strive to bridge the gap between what “big firms” offer and the advice, solutions, and programs that smaller businesses require.

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