5 Insurance Marketing Strategies That Generate High Quality Insurance Leads

| July 18, 2019

article image
5 Insurance Marketing Strategies That Generate High-Quality Leads “It's a universal truth... lead acquisition in the insurance industry is hella pricey.” – Old Proverb. It’s not just expensive. It's frustrating. For every digital marketer like me, who can generate affordable leads, there are 100 rankled Google Ads agencies suffering from three-figure CPCs and finicky leads. Plus, if you're going after specific insurance leads, you might not be able to use certain methods. Of course, this pisses off your boss because you're wasting money and not generating results.

Spotlight

McSweeney & Ricci Insurance Agency, Inc

With three locations in Massachusetts, McSweeney & Ricci is one of the largest independent agencies in Massachusetts, McSweeney & Ricci Insurance provides personal and business insurance, employee benefits, and risk management services to clients throughout the South Shore, New England and beyond. Our clients and their needs have been our top priority for over 50 years. Backed by numerous top-rated insurance companies we offer a wide range of choices. At McSweeney & Ricci, we guarantee complete coverage, maximum value, and competitive pricing. We'll do a price comparison for you, to ensure you receive the best possible price and coverage.

OTHER ARTICLES

6 mistakes small business owners make when filing insurance claims

Article | March 4, 2020

Failing to contact your business insurance provider immediately after an accident, not documenting property damage, and admitting fault for an incident can affect your claim amount or whether you’ll be covered at all. Risk comes in many forms for small businesses. Natural disasters, client injuries, and equipment failure can all impact your bottom line. Commercial insurance is essential to managing a small business’s risks. Your general liability insurance premiums will be well worth it if a visitor sues your business over an injury that occurred at your office.

Read More

Does Business Insurance Cover Coronavirus Losses?

Article | March 31, 2020

People running businesses are scrambling to figure out how to deal with their financial losses and expenses from coronavirus COVID-19 business interruptions. Including me. I like sharing explainer Q&As with people who know more about subjects than I do and am using this blog post to share with others what I learned about what types of business insurance cover coronavirus COVID-19 losses. This is a basic explainer and not legal advice, and I tried to ask questions that would be helpful to both non-lawyers and lawyers.

Read More

Is Your Small Business Protected by Cyber Insurance?

Article | March 6, 2020

The expenses resulting from a data breach can be staggering. A cyber insurance policy can help you recover without putting your business at financial risk. Cyber insurance can help small businesses recover from a data breach – but finding the right policy for your business can be challenging. These tips will help you find the right cyber insurance policy.

Read More

Claims - the final frontier for insurtechs

Article | March 4, 2020

What is the insurtech difference when it comes to claims? Jonathan Swift mulls on how the Next Generation is starting to figure this out “The claims experience is really critical to our brand and making sure that customers are saying Digital Risks is who I am insured with. Whilst others struggle with that, we want to be a case that if you have a claim it is Digital Risks who you are dealing with.” This sentiment is interesting because there has perhaps been an – incorrect – assumption that insurtechs are really only focused on acquiring customers by making it as simple as possible.

Read More

Spotlight

McSweeney & Ricci Insurance Agency, Inc

With three locations in Massachusetts, McSweeney & Ricci is one of the largest independent agencies in Massachusetts, McSweeney & Ricci Insurance provides personal and business insurance, employee benefits, and risk management services to clients throughout the South Shore, New England and beyond. Our clients and their needs have been our top priority for over 50 years. Backed by numerous top-rated insurance companies we offer a wide range of choices. At McSweeney & Ricci, we guarantee complete coverage, maximum value, and competitive pricing. We'll do a price comparison for you, to ensure you receive the best possible price and coverage.

Events