5 Insurance Marketing Trends For 2019

| December 10, 2018

article image
Every year, new technology is invented, new types of communication are created and, as a result, new marketing strategies, tools, and ideas arise. Marketing is constantly changing, and anticipating the shifts is essential to adapt and succeed. The Minimum Effective Dose, a term coined by Tim Ferriss, is the smallest dose that will produce the desired outcome. In this week’s post, we share the 5 insurance marketing trends for 2019 that you can focus on to build your minimum effective dose.

Spotlight

Ageas Group

Ageas is a listed international insurance Group with a heritage spanning 190 years. It offers Retail and Business customers Life and Non-Life insurance products designed to suit their specific needs, today and tomorrow. As one of Europe's larger insurance companies, Ageas concentrates its activities in Europe and Asia, which together make up the major part of the global insurance market

OTHER ARTICLES

Is Your Small Business Protected by Cyber Insurance?

Article | March 6, 2020

The expenses resulting from a data breach can be staggering. A cyber insurance policy can help you recover without putting your business at financial risk. Cyber insurance can help small businesses recover from a data breach – but finding the right policy for your business can be challenging. These tips will help you find the right cyber insurance policy.

Read More

COVID-19: How Insurance Can Help Mitigate Business Losses through the Crisis

Article | March 19, 2020

The COVID-19 outbreak is now a pandemic, affecting governments, businesses and individuals all over the world. As borders are closed, and day to day life is put on hold, it presents an unprecedented threat to the global economy and to the future viability of many businesses. Nevertheless, there are steps that organisations can take to protect themselves, and to ensure the financial consequences are kept to a minimum. In particular, businesses should be considering whether they can mitigate losses through their existing insurance policies. Regardless of the type of insurance, particular attention should be paid to notice requirements typically set out in each policy wording.

Read More

Will COVID-19 Disrupt the InsurTech Movement?

Article | April 1, 2020

If there is one thing that we have all learned with the spread of COVID-19, it is that there is virtually no industry that is immune to its impact. The global pandemic is disrupting the daily lives of individuals, the operations of businesses, the activities of governments, and even the approach of cherished institutions like museums, universities, and religious organizations. The P&C insurance industry, like many others, is reeling from the implications of the virus. Amid the rapid changes that are taking place, it is important to assess the impact of COVID-19 on the InsurTech movement. After all, InsurTech has always been touted as the ultimate disruptor of the insurance industry. But, might COVID-19 prove to be a disruptor to InsurTech?

Read More

How Insurance Industry Can Better Leverage the Potentials of Big Data?

Article | March 5, 2020

The insurance sector has largely been driven by data to drive the dynamics of the industry for several years. However, advances in technology now have led to a broad range of solutions to assess large volumes of information for useful patterns. So, in order to succeed and remain competitive in the ever-changing field, insurers are turning to Big Data and analytics. The increasing use of these solutions delivers the capabilities to transform the industry by providing valuable insights into all facets of company operations and performance.

Read More

Spotlight

Ageas Group

Ageas is a listed international insurance Group with a heritage spanning 190 years. It offers Retail and Business customers Life and Non-Life insurance products designed to suit their specific needs, today and tomorrow. As one of Europe's larger insurance companies, Ageas concentrates its activities in Europe and Asia, which together make up the major part of the global insurance market

Events