6 Digital Tactics for Marketing Specialty Insurance

| March 30, 2017

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We blogged a while ago about promotional opportunities missed when we don't leverage all the communication channels available to us for getting the word out about our agency brand. All too often the same thing happens when we decide to take advantage of that new commercial insurance program one of our carriers just rolled out. All that enhanced and specialized coverage for a business class like tree trimmers, accountants, contractors, day care providers or municipalities don't help your insurance agency bottom line until you get and convert leads.

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The Warranty Group

The Warranty Group is now part of Assurant. Follow Assurant for future company updates and information. Learn more about our integration and how we are improving our capabilities

OTHER ARTICLES

How Prepared are Insurtechs Against the Threat of Coronavirus?

Article | March 13, 2020

The losses and costs resulting from the outbreak of coronavirus are estimated to be in the enormous sum of four trillion US dollars – but we don’t see this as reason to panic. Thanks to a mobile-first approach, technical infrastructure and direct sales, insurtechs are protected against the crisis and, right now, they are one of the most promising business models, in one of the largest markets in the world. The developments surrounding coronavirus could therefore even be described as a catalyst for insurtechs. Crises reveal how strong a digital business model is. And coronavirus in particular demonstrates the extent of the technological lead over traditional insurers.

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Why Germany Is Becoming a Global Hotspot for InsurTech Firms

Article | February 25, 2020

For the uninitiated, insurance technology, or InsurTech, is the system of tools and technological innovations that are used to drive improved efficiency compared to older insurance industry models. In 2019, Germany had already begun to position itself as the de-facto hub for InsurTech firms, largely due to the uniquely collaborative nature of InsurTech startups in the country, in combination with extreme interest from international investment firms, which recognize the disruptive potential of many nascent German InsurTechs.

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How Insurance Industry Can Better Leverage the Potentials of Big Data?

Article | March 5, 2020

The insurance sector has largely been driven by data to drive the dynamics of the industry for several years. However, advances in technology now have led to a broad range of solutions to assess large volumes of information for useful patterns. So, in order to succeed and remain competitive in the ever-changing field, insurers are turning to Big Data and analytics. The increasing use of these solutions delivers the capabilities to transform the industry by providing valuable insights into all facets of company operations and performance.

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RPA in Insurance: 6 Tips for Success

Article | February 12, 2020

It’s not hard to understand the appeal of Robotic Process Automation, or RPA, in insurance: by automating mundane, repetitive tasks like data entry, it can reduce costs and cut cycle times while freeing employees to focus on providing better service to customers. Over the past few years, I’ve talked with, advised, and worked alongside insurance companies as they implemented RPA. All of them have benefited, but few have gained as much as they expected.

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The Warranty Group

The Warranty Group is now part of Assurant. Follow Assurant for future company updates and information. Learn more about our integration and how we are improving our capabilities

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