7 effective digital marketing techniques for insurance companies

NANDITA RAMAN | September 28, 2018

article image
The modern Concept Of Insurance Might Have Started In The 17th Century, but consumers and their decision-making processes have changed drastically over time. Modern-day consumers, with the power of the internet at their fingertips, are more informed now than ever before. Prior to making a purchase decision, they extensively research various plans, read reviews about different providers and ask their peers for recommendations. Insurance companies need to adapt to this changing funnel and target their consumers at every stage of the customer journey. Here’s how digital marketing for insurance companies can help brands widen their audience and revamp their marketing strategies.

Spotlight

EmergIn Risk

EmergIn Risk is a London-based Managing General Underwriter (MGU) that works through agents and brokers to provide collaborative insurance solutions for the emerging risks our insureds face in today’s highly connected, technological and digitized environment. We innovate with our insureds business enterprise risk at its core, creating distinctive solutions tailored to their unique corporate profile. EmergIn works exclusively through London agents and brokers.

OTHER ARTICLES

How Insurance Industry Can Better Leverage the Potentials of Big Data?

Article | March 5, 2020

The insurance sector has largely been driven by data to drive the dynamics of the industry for several years. However, advances in technology now have led to a broad range of solutions to assess large volumes of information for useful patterns. So, in order to succeed and remain competitive in the ever-changing field, insurers are turning to Big Data and analytics. The increasing use of these solutions delivers the capabilities to transform the industry by providing valuable insights into all facets of company operations and performance.

Read More

How technology will transform life insurance

Article | April 20, 2020

Do you know what the UK insurance industry is going through? A disruption that calls for complete metamorphosis. Not so different from what the whole world is going through at the moment. Crafting one-size-fits-all products and expecting them to sell like hotcakes is a huge misconception. Customers want products to be as personalised as possible. Pay per mile insurance or lower car insurance premiums for safe drivers are some examples. In the current global crisis, personalised life insurance would look like factoring in the unique health/ living conditions of the person and then providing insurance options.

Read More

6 insurtech predictions for the 2020s

Article | February 21, 2020

The insurtech movement has been underway for the better part of a decade. Now that we have entered the 2020s, it might be worth exploring what could be on the horizon for insurtech over the next ten years. Insurtech has evolved from its origins in the early part of the last decade (as an offshoot of the FinTech movement) and quickly gained momentum over the last few years to experience a strong close in 2019.

Read More

Claims - the final frontier for insurtechs

Article | March 4, 2020

What is the insurtech difference when it comes to claims? Jonathan Swift mulls on how the Next Generation is starting to figure this out “The claims experience is really critical to our brand and making sure that customers are saying Digital Risks is who I am insured with. Whilst others struggle with that, we want to be a case that if you have a claim it is Digital Risks who you are dealing with.” This sentiment is interesting because there has perhaps been an – incorrect – assumption that insurtechs are really only focused on acquiring customers by making it as simple as possible.

Read More

Spotlight

EmergIn Risk

EmergIn Risk is a London-based Managing General Underwriter (MGU) that works through agents and brokers to provide collaborative insurance solutions for the emerging risks our insureds face in today’s highly connected, technological and digitized environment. We innovate with our insureds business enterprise risk at its core, creating distinctive solutions tailored to their unique corporate profile. EmergIn works exclusively through London agents and brokers.

Events