BRAND STRATEGY FOR INSURANCE AGENT

| March 22, 2019

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It is imperative for insurance agents to have a brand strategy to separate themselves from the thousands of other insurance agents. Personal branding is the answer to this problem. Below, you’ll find branding ideas from Secure Agent Leads designed for the online world we live in today. BRANDING YOUR WEBSITE. An insurance agent’s website is like the welcome mat to a house. Therefore, it is one of the integral parts to your brand strategy. Make sure your brand identity is apparent on your site. Have your contact information readily available, include calls-to-action, and put YOU on your website. Not just the logo of the carriers you represent. Also, remember to make it mobile friendly as over 50 percent of searches for insurance agents happen from mobile devices. IMPLEMENT BRAND STRATEGY IN YOUR BLOG. Yes, your blog should be SEO driven. Still, it will be read from time to time and so don’t just throw a bunch of keywords in a post and throw it up.

Spotlight

Verisk – insurance solutions

A Verisk Analytics (Nasdaq:VRSK) business, Verisk Insurance Solutions is a leading source of information about property/casualty insurance risk. Drawing upon vast experience in data management, security, and predictive modeling to serve its clients, Verisk Insurance Solutions includes the industry-leading brands of ISO, AIR Worldwide, and Xactware. In the United States and around the world, Verisk Insurance Solutions helps customers protect people, property, and financial assets. For more information.

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