Catching the Consumer Data Wave: A New Opportunity in the Insurance Ecosystem

| February 22, 2019

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With the profusion of insurance consumer data coming online, the role of data intermediaries is emerging as a key player in the insurance ecosystem. Insurance distributors are especially well-suited to take the lead in analyzing user data and sharing insights to drive innovative product offerings and growth. Executive Summary The eruption of customer wellness and activity data captured by wearables, lifestyle apps and other digital platforms presents a tipping point for the insurance industry. Today’s digital generation expects brands to use consensual data to enhance their experience by offering more personalized services and offerings.

Spotlight

BB&T

BB&T is one of the largest financial services holding companies in the U.S. with $220.7 billion in assets and market capitalization of approximately $40.6 billion as of March 31, 2018. Building on a long tradition of excellence in community banking, BB&T offers a wide range of financial services including retail and commercial banking, investments, insurance, wealth management, asset management, mortgage, corporate banking, capital markets and specialized lending.

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