CONTENT MARKETING INFLUENCES 51% OF WEB CONVERSIONS FOR INSURANCE COMPANY

LAUREN KAYE | September 20, 2018

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Consistent content that’s optimized for search results is marketing gold. One insurance company invested in content marketing services to help in-house writers build out a learning center on its site. Our editorial teams provided supplement articles in addition to posts the in-house team had been producing, so they would have more time to spend on other projects.

Spotlight

StayWell

Stay Well is a health empowerment company that uses the science of behaviour change to help people live healthier, happier lives. For more than 40 years, the company has been a pioneer in employer well-being and patient education solutions that lower risks and reduce costs. Stay Well programs have received numerous top industry honours, including the C. Everett Koop National Health Award and the Web Health Award for health engagement programs. We also received URAC and NCQA accreditation for several of our programs. Stay Well is majority-owned by Healthcare Services & Solutions, LLC, a wholly owned subsidiary of Merck & Co., Inc., Kenilworth, NJ, USA ("Merck"). Stay Well is headquartered in Yardley, PA, and also has a major location in St. Paul, MN. To learn more about us, visit http://www.staywell.com.

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RPA in Insurance: 6 Tips for Success

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Do I Need Professional Liability or E&O Insurance in Massachusetts?

Article | March 30, 2020

In a nutshell, Errors and Omissions (E&O) insurance is a professional liability insurance policy created to protect professionals, employers, and employees from claims of inadequate work or negligence. Here in Massachusetts, it’s a useful policy for professionals who work with contracts, finances, investments, and other risks.

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The Impact of InsurTech on the Property/Casualty Sector

Article | March 30, 2020

The latest figures from a Willis Towers Watson report shows that investment in insurance technology, or InsurTech, reached an all-time high in 2019 at $6.37 billion, with funding in the Property/Casualty sector representing the lion’s share over its Life/Health counterpart. InsurTech is designed to disrupt and change the way the insurance distribution system conducts business, upping the game in delivering tailored product lines, reducing friction in client transactions, providing a better on-line customer experience, and assessing risk scenarios to provide new offerings.

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Spotlight

StayWell

Stay Well is a health empowerment company that uses the science of behaviour change to help people live healthier, happier lives. For more than 40 years, the company has been a pioneer in employer well-being and patient education solutions that lower risks and reduce costs. Stay Well programs have received numerous top industry honours, including the C. Everett Koop National Health Award and the Web Health Award for health engagement programs. We also received URAC and NCQA accreditation for several of our programs. Stay Well is majority-owned by Healthcare Services & Solutions, LLC, a wholly owned subsidiary of Merck & Co., Inc., Kenilworth, NJ, USA ("Merck"). Stay Well is headquartered in Yardley, PA, and also has a major location in St. Paul, MN. To learn more about us, visit http://www.staywell.com.

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