CONTENT MARKETING INFLUENCES 51% OF WEB CONVERSIONS FOR INSURANCE COMPANY

LAUREN KAYE | September 20, 2018

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Consistent content that’s optimized for search results is marketing gold. One insurance company invested in content marketing services to help in-house writers build out a learning center on its site. Our editorial teams provided supplement articles in addition to posts the in-house team had been producing, so they would have more time to spend on other projects.

Spotlight

Universal Sompo General Insurance Co. Ltd

The joint venture has been capitalized with shareholders funds of over 435.80 cr. including share premium. The Company received the Licence and Certificate of Registration from Insurance Regulatory and Development Authority in November 2007. Three of the Indian partners are leading banks with a combined asset base of Rs. 92,602 crores and over 4000 branches and distribution centers. Plus the 4th largest FMCG company in India with over 15 million retail outlets.

OTHER ARTICLES

5 Deep Learning Use Cases for the Insurance Industry

Article | February 11, 2020

In 2010, with the launch of the Image Net Competition, a vast dataset of about 14 million labeled images was made open-source to inspire the development of cutting-edge image classifiers. This was when Deep Learning technology got it’s a real breakthrough and since then there’s been no looking back for advancements in this field.

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How AI will improve CX in insurance

Article | March 10, 2020

How many times have you called customer service expecting a quick answer, but were instead passed around to a number of different people who didn’t have your full story, forcing you to repeat yourself unnecessarily? And how many times did this lead to a much longer-than-expected resolution? We’ve all experienced this at least once and as a result, we understand the importance of streamlining experiences to keep customers happy. It begs the question: How can you deliver an experience that doesn’t leave customers running for the hills?

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Does Business Interruption Insurance Cover COVID-19 Closures?

Article | April 2, 2020

Our clients are asking us: Do commercial property and, specifically, business interruption insurance policies provide coverage for COVID-19-related losses? As discussed below, it is critical that you promptly review your company’s policies, exclusions and relevant endorsements to evaluate whether your business has coverage in the wake of COVID-19. If appropriate, you should make a claim with your insurance carrier.

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The impact of Coronavirus on the insurance industry

Article | March 20, 2020

Unsurprisingly, that has had a knock on effect on financial service providers across the board and those in the insurance industry are no exception. In some cases insurers have started taking action to protect their businesses which, while sensible, left many consumers in the lurch as airlines failed to cancel flights and governments issued conflicting advice as to whether people should travel or not. Others in the insurance industry meanwhile are being forced into action to customers’ benefit by governments’ emergency responses to the virus.

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Spotlight

Universal Sompo General Insurance Co. Ltd

The joint venture has been capitalized with shareholders funds of over 435.80 cr. including share premium. The Company received the Licence and Certificate of Registration from Insurance Regulatory and Development Authority in November 2007. Three of the Indian partners are leading banks with a combined asset base of Rs. 92,602 crores and over 4000 branches and distribution centers. Plus the 4th largest FMCG company in India with over 15 million retail outlets.

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