CONVENIENT, FAST AND HYPER-RELEVANT: PERSONALIZING THE INSURANCE CUSTOMER EXPERIENCE

ERIK SANDQUIST | June 11, 2019

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Todays insurance customers desire personalized, convenient and quick service. Accentures 2019 Global Financial Services Consumer Study made it more apparent than ever that serving customers in demographic segments is not as effective as serving them as individuals. But how can insurers manage hyper-relevance to millions of customers?The study surveyed 47,000 banking and insurance customers across 28 markets in Asia, Europe and North America. Its aim was to uncover what consumers want most from their providers, as well as major trends in how technological advancements affect consumer expectations.

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GAINSCO

GAINSCO is a Dallas, Texas-based holding company established in 1978. The Company, through its insurance brand, GAINSCO Auto Insurance®, specializes in minimum-limits personal auto coverage and actively distributes its nonstandard personal auto products through retail agents.

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