CREATING IMMERSIVE CUSTOMER EXPERIENCES IN INSURTECH

DONNA JERMER | December 18, 2018

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Immersive customer experiences and customer-first business models are making the buying of health care, education and even insurance – once long and labored processes as easy as pressing a button, clicking a link in Facebook, or chatting on a messaging platform. A change is due. Let’s take insurance as an example. Why not make the daunting prospect for first-time insurance buyers and comparison shopping for existing customers a more effortless and even enjoyable process? Dialing the phone to wait for an insurance agent in order to initiate a prolonged buying process can be a time-consuming and uncomfortable buying experience for many customers. 67% of consumers say they would not do business with an agent/advisor with an out-of-date website or disjointed buying experience.

Spotlight

Bollington Insurance Brokers Ltd

Bollington is one of the UK’s biggest independent insurance brokers. Established in 1973, Bollington Insurance Brokers Limited now forms part of the Bollington Wilson Group, following the merger of Bollington and Wilsons Insurance Brokers. Together we are one of the UK’s leading insurance broker groups. Bollington and Wilsons continue to operate as separate brands with complementary product lines.

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Spotlight

Bollington Insurance Brokers Ltd

Bollington is one of the UK’s biggest independent insurance brokers. Established in 1973, Bollington Insurance Brokers Limited now forms part of the Bollington Wilson Group, following the merger of Bollington and Wilsons Insurance Brokers. Together we are one of the UK’s leading insurance broker groups. Bollington and Wilsons continue to operate as separate brands with complementary product lines.

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