Customer Buying Behavior For Insurance Agencies

| February 18, 2019

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In a time in which customers demand a personalized digital experience, understanding customer behavior is key to capture leads more effectively. But gathering information about your prospects and establishing their whereabouts is easier said than done. The marketing funnel and the customer journey are tools to ease the challenge. Both can help brokers gain insights into how leads become clients, but they are not interchangeable. In this week’s post, we explain how to combine the marketing funnel and the customer journey to understand customer buying behavior for insurance agencies and help you boost your lead nurture strategy.

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Liberty Group South Africa

At Liberty we believe that knowledge shared can change peoples realities, every day. Since 1957 weve grown from being a South African life insurer to a Pan-African financial services company, offering asset management, investment and insurance solutions. We work with you to make your one day possible through a group of outstanding people who give our clients the tools and advice needed to achieve financial freedom.

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Spotlight

Liberty Group South Africa

At Liberty we believe that knowledge shared can change peoples realities, every day. Since 1957 weve grown from being a South African life insurer to a Pan-African financial services company, offering asset management, investment and insurance solutions. We work with you to make your one day possible through a group of outstanding people who give our clients the tools and advice needed to achieve financial freedom.

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