Distracted Driving Month: 4 things insurers can do to help customers drive safer and reduce risk

| April 14, 2019

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We continue our conversation about Distracted Driving Awareness Month, what we know and what we can do to help curb risky behavior. Where we started talking about the need to study advanced driver assistance systems (ADAS) data, we now move into the reality of the distractions we face every day and how usage based insurance (UBI) can play a role in making sure technology and risky driving behavior don’t collide, figuratively that is. Think about a typical family in today’s over-scheduled world. A parent in our office got really into the Pokémon craze and used it to spend time together as a family and bond. The distractions are real when kids are playing an augmented reality in the car, yelling “turn right!” or “turn left!” More typically, think about the number of calls and social notifications that pop up and ding while driving. When new technology and more distractions than ever are keeping drivers on edge, how can insurers help their customers? Myths vs Facts – Key to creating change and getting drivers to take action is getting them to understand the significance and implications of distracted driving.

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Jewelers Mutual Insurance Group

Jewelers Mutual was founded by jewelers in 1913 and remains the leading insurer solely dedicated to insuring jewelry and the jewelry industry. We offer coverage for jewelry businesses in retail, repair, custom design, jewelry appraising, wholesale, and manufacturing.

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Spotlight

Jewelers Mutual Insurance Group

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