Driving digital transformation in insurance

TOM O’MALLEY | July 17, 2019

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For insurance companies, digital transformation isn’t a business decision, it’s a survival strategy. Insurance firms have been slow to implement new technologies when compared with banks and other financial services providers, however, they are catching up fast. The industry is undergoing rapid and profound transformation, driven by the competitive threat of insurtech startups and the pressing need to improve customer experience. Technology lies at the heart of these changes and is fundamental to success.

Spotlight

Terminus

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results.

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