Facebook Update Harms Insurance Marketing: But Don’t Panic

| January 22, 2018

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Many insurance brokers rely on Facebook as a medium for maintaining their online presence; in some extreme cases, it’s their only online channel. It makes sense, there are 2.07 billion active users on the social media channel and the reality is everyone at some point in life needs insurance. But, as the saying goes, don’t put all of your eggs in one basket. Facebook launched an update to their News Feed that has already caused marketers to start scrambling for a solution. The most recent Facebook update harms insurance marketing as well.

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AEGIS Insurance Services, Inc

AEGIS is a leading mutual insurance company that provides liability and property coverage, as well as related risk management services, to the utility and energy industries. Our policyholders represent virtually the entire energy infrastructure in North America, including electric and natural gas utilities, related energy companies, oil & gas exploration and production companies, water utilities, and transmission & distribution companies.

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Spotlight

AEGIS Insurance Services, Inc

AEGIS is a leading mutual insurance company that provides liability and property coverage, as well as related risk management services, to the utility and energy industries. Our policyholders represent virtually the entire energy infrastructure in North America, including electric and natural gas utilities, related energy companies, oil & gas exploration and production companies, water utilities, and transmission & distribution companies.

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