FIVE DATA POINTS EVERY AGENT SHOULD TRACK

| April 16, 2019

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Analyzing your data and metrics will help you discover critical insights your agency needs to grow. Data analytics applications will help you gather, process and analyze your data in real time for greater insights into your efforts and outcomes. Data metrics can also help your agency become a data-powered organization to help drive greater employee productivity, identify new sales opportunities, identify and act on approaching renewals, and focus time on valuable insurer relationships. Agencies that utilize Data analytics are 20% more profitable than their less analytically driven peers. While any insights into your agency’s performance are valuable, there are some data points that are considered significantly more valuable than others, that every agency must keep track of. Tracking these five data points will set you apart from your peers. Sales Growth: Since sales and growth are proportional to your agency’s health, this is one most important metric that should not be ignored. This data point shows your agency’s sales growth for a specified period, such as for a month, a financial quarter or a fiscal year. For practical purposes, it’s best to break this data point into two categories: new policies and renewals.

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Morton Michel Insurance

Morton Michel expertly insure over 40,000 childcare settings and early years practitioners including nurseries, pre-schools, out of school clubs, holiday play schemes, mobile crèches, toy libraries, parent and toddler groups, children's homes, childminders, nannies, educational/sporting groups and indoor play centres. As well as being able to offer a wide range of non-childcare policies to individuals and businesses.

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