HOW CONSUMER EXPERIENCE IS DISRUPTING THE INSURANCE INDUSTRY

DONNA JERMER | October 31, 2018

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For marketing executives, the importance of digital marketing has never been more critical or pervasive. The field has widened, requiring expertise in rapidly expanding and evolving areas: social media, SEO, data analytics, mobile optimization, targeted ads, and other digital channels demand attention and resources to remain competitive. This changing landscape has led to challenges but also presents exciting opportunities to develop a simple yet effective digital marketing strategy. Take the insurance industry as an example; the need to adapt to changing consumer expectations, often shaped by the emergence of digital technologies, is top of mind to many of these industry marketing executives.

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Bupa Arabia

Bupa Arabia is part of Bupa Group which provides healthcare services for over 70 years to more than 30 million members in 190 countries by 80 thousand employees. We pride ourselves for having an exceptional work environment that attracts talents and develops leaders to create innovative healthcare products and services which have enabled us to assume market leadership in Saudi Arabia.

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Spotlight

Bupa Arabia

Bupa Arabia is part of Bupa Group which provides healthcare services for over 70 years to more than 30 million members in 190 countries by 80 thousand employees. We pride ourselves for having an exceptional work environment that attracts talents and develops leaders to create innovative healthcare products and services which have enabled us to assume market leadership in Saudi Arabia.

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