How Insurance Agencies Can Grow with Content Marketing

| July 15, 2018

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Content marketing is one of the most effective ways to gain new clients for your insurance agency. You can answer questions without using your customer support staff, show your pricing for different insurance packages, and so much more. Essentially, the end goal is to passively acquire more qualified leads for your business. And when you do it well, you’ll have the profits you need to make your insurance agency grow.

Spotlight

Ageas Group

Ageas is a listed international insurance Group with a heritage spanning 190 years. It offers Retail and Business customers Life and Non-Life insurance products designed to suit their specific needs, today and tomorrow. As one of Europe's larger insurance companies, Ageas concentrates its activities in Europe and Asia, which together make up the major part of the global insurance market

OTHER ARTICLES

How insurers can use big data to manage the COVID-19 pandemic

Article | March 27, 2020

Insurers are stuck between a rock and a hard place. The recent COVID-19 pandemic has forced much of the world to grind to a halt. As companies struggle to manage the impacts on their supply chains and bottom line, greater pressure is placed on insurers to support their clients while also mitigating the downside for their own businesses. On one end, the needs of insureds are higher. Business operations are global and more complex; all the while, clients expect more bespoke service and support.

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Business insurance coverage in the COVID-19 era

Article | April 7, 2020

Businesses globally are reeling from the multiple impacts of COVID-19: lost revenue, expanded workers’ compensation claims, and potential third-party liability, to name a few. As the losses grow and uncertainty continues, businesses are turning to their insurers for coverage. Whether and to what extent coverage will be available will depend on the facts, the science, the law, the policy, and, inevitably, the courts.

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Insurance Chatbots: Optimizing Customer Experiences

Article | April 13, 2020

Artificial intelligence (AI) has changed the insurance industry – and customer service is no exception. One of the most common forms of AI are the use of chatbots, which Forbes defines as “software functionality that is designed to receive conversational input through text of voice and then generate a response that is also in natural language.” In other words, instead of interacting with a human, you’re “chatting” with a bot that’s programmed to understand your questions and direct you to the right place.

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How is automation changing the way insurance companies work?

Article | March 3, 2020

Job automation has shaped cultures and economies since before the agricultural revolution, throughout industrial revolutions and into the current digital age. The insurance industry is not immune, with automation and innovation continuing to drive the scope for significant change. Traditional automation has been transformative in automating simple, repeatable tasks in back-end processes. Robotic process automation (RPA) combined with artificial intelligence and machine learning capabilities can be, and are being, used to automate high volume and high frequency tasks that have traditionally required human intervention.

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Spotlight

Ageas Group

Ageas is a listed international insurance Group with a heritage spanning 190 years. It offers Retail and Business customers Life and Non-Life insurance products designed to suit their specific needs, today and tomorrow. As one of Europe's larger insurance companies, Ageas concentrates its activities in Europe and Asia, which together make up the major part of the global insurance market

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