How Marketing and Sales Can Work Together to Fuel Insurance Agency Growth

CONFLUENCY SOLUTIONS | June 29, 2018

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Sales and marketing - they're two departments with their eye on the same end goal for your insurance business, but each plays an entirely different role in helping you reach it. Marketing teams target their efforts on capturing the leads, while it's the sales department's job to nurture and convert. They're two interlocking pieces of the puzzle, but the relationship between them usually ends when marketing hands the lead over to sales.

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Travelers

In an uncertain world, Travelers is an insurance leader, committed to keeping pace with the ever-changing needs of our customers, and anticipating their needs for the future. There is no stronger testament to our dedication to protecting customers from loss than our continued innovation and ability to transform our industry.

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Spotlight

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