How to Acquire the Omnichannel Insurance Consumer

| February 12, 2018

article image
Today’s insurance consumers have access to more sources of information when choosing a policy. Long gone are the times when they simply picked up the phone to call their agent and get a quote. They use multiple channels social media, policy comparison sites, peer recommendations, and do a whole lot of internet research. Reaching these multichannel customers is a critical focus for the insurance industry insurance shoppers often use more than one channel to research or purchase a policy.

Spotlight

J Hatty & Co

Established in Bangor in 1974, J Hatty & Co has grown to become one of the leading professional insurance brokers in the Province with further offices in Armagh and Portadown.

OTHER ARTICLES

Business insurance coverage in the COVID-19 era

Article | April 7, 2020

Businesses globally are reeling from the multiple impacts of COVID-19: lost revenue, expanded workers’ compensation claims, and potential third-party liability, to name a few. As the losses grow and uncertainty continues, businesses are turning to their insurers for coverage. Whether and to what extent coverage will be available will depend on the facts, the science, the law, the policy, and, inevitably, the courts.

Read More

8 Types of Business Insurance Your Company Should Consider Having

Article | April 7, 2020

Financial losses from a product defect, data breach, serious illness or work-related automobile accident can force business owners to close their doors if they're not prepared. The cost of an unexpected event can be substantial. Hiscox quotes a 2014 study of small business owners, saying the average cost to defend and settle an employee lawsuit was $160,000. Employment litigation is just one type of risk your small business may face.

Read More
CORE INSURANCE

Advancement of Technology in the Insurance Industry

Article | April 7, 2020

In the 21st century, we have witnessed high technological advancement. Just like any other industry, the insurance sector is transforming at a rapid speed. With the changes in demands and expectations of customers, insurers are seeking digital innovation and transformation that not only meet the requirements but also reduces their costs. So, here are a few that are set to engulf the entire industry for the better. These tech trends will help both insurers and customers to achieve what matters the most efficiently. Artificial intelligence For Process Improvement AI tends to disrupt the insurance industry more than any other technology. The main advantages that insurers can claim with AI include reduced claim costs, identifying insurance fraud, and mining voice data for improved customer service. The more an insurer will understand and use this technology, the better they will survive the competition. Customers usually look for a personalized experience when it comes to buying something especially as crucial as insurance. Artificial Intelligence provides the ability to create a personalized experience for a vast amount of users based on the data collected. It also enables fast data access and rapid reporting by removing the human element from the process. Blockchain for Secured Records With the amount of security required in the insurance records and claims, blockchain seems to be the most powerful technology for the upcoming revolution. The thriving technology behind the cryptocurrency has become the center of attention for insurance enterprises. Blockchain having the capability to encrypt all the data can decrease the number of fraudulent transactions, loss of data, and scams. IoT For Protecting Investment IoT (Internet of Things) is a technology trend that can be used to connect different objects to the internet. Be it a car, smartwatch, or a refrigerator. For insurance companies, it can be the most awaited blessing as IoT can help in detecting any problem before the actual damage take place. With the help of this technology, insurers can alert the customers in advance about the problems they might face through vehicle tracking, biometrics, and weather sensing. All of this makes it a win-win situation for both consumers and insurers. Automation For Ease of Verification Automation along with machine learning will drive better efficiency in the insurance sector. Having the intelligent system as support, insurers are exploring the more complex processes that can be automated. Some of which entails verification and approval of claims, customized interactions with customers, acquiring insights of the customers, property assessments, and detection of fraud. Adopt New Tech To Succeed As the competitors of insurance companies are moving ahead, more organizations need to adopt these emerging technologies. Moreover, techs like blockchain and automation are ready to provide more efficient processes. On the other hand, AI and IoT will help in offering personalized experiences while lowering the cost. Besides, a company or insurer can also hire developers to develop their system or application that can provide all the customization and security needed in the processing.

Read More

Online Business Insurance & Why It Matters for Entrepreneurs

Article | April 7, 2020

If you’re a new online entrepreneur, I’m sure you’ve realized how much there is to read up on and prepare for when it comes to being ready to successfully run a business on your own. One of those big things that so many people overlook are the different types of insurance you need to make sure you’re protected in all circumstances as a business owner.

Read More

Spotlight

J Hatty & Co

Established in Bangor in 1974, J Hatty & Co has grown to become one of the leading professional insurance brokers in the Province with further offices in Armagh and Portadown.

Events