How to Beat Amazon at Customer Experience

| April 16, 2019

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Amazon just entered your market, acquiring a competitor in your product category and bringing all of their technology, customer experience and logistics capabilities to go after your customer. How will you stay competitive? Grocery stores found themselves asking that question in August of 2017 when the giant online e-commerce platform acquired brick-and-mortar grocery chain Whole Foods. Insurers have been asking the question, too. It’s been a popular topic of conversation at insurers and at industry conferences over the past few years. A recent Harvard Business Review article took a look at how some grocery store chains are staying in the game, “What the Grocery Stores Holding Their Own Against Amazon Are Doing Right”. Insurers can learn from their observations as competition fueled by emerging technology and insuretechs is increasing from both traditional and new entrants to the insurance market. First, they mention that major Amazon grocery competitors are driving down operating costs and introducing new business models with new delivery capabilities, including some non-traditional approaches using online and emerging technologies. This is analogous to the priorities in the insurance market in North America.

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ICICI Prudential Life Insurance Company Limited

This is the official brand page for ICICI Prudential Life Insurance Company Ltd. (ICICI Prudential Life) ICICI Prudential Life is one of Indias leading private sector life insurance companies. At ICICI Prudential Life, we are committed to providing solutions that help you secure your family and achieve your long term financial goals. From term plans, wealth plans, child education plans and retirement plans, we offer a wide range of products that cater to every life stage of our customers. Our innovative service and product offerings, commitment to customers, innovation and values over the years, have won us numerous awards. Our Life Cover Plan, iProtect Smart was recognized for its innovation and voted Product of the Year 2016 in life insurance category. Your continued support over the years has helped us to maintain a notable position in the life insurance industry.

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Spotlight

ICICI Prudential Life Insurance Company Limited

This is the official brand page for ICICI Prudential Life Insurance Company Ltd. (ICICI Prudential Life) ICICI Prudential Life is one of Indias leading private sector life insurance companies. At ICICI Prudential Life, we are committed to providing solutions that help you secure your family and achieve your long term financial goals. From term plans, wealth plans, child education plans and retirement plans, we offer a wide range of products that cater to every life stage of our customers. Our innovative service and product offerings, commitment to customers, innovation and values over the years, have won us numerous awards. Our Life Cover Plan, iProtect Smart was recognized for its innovation and voted Product of the Year 2016 in life insurance category. Your continued support over the years has helped us to maintain a notable position in the life insurance industry.

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