How to Create a Marketing Campaign for Targeted Insurance Marketing Efforts

ZACH EMLY | May 8, 2018

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A marketing campaign is not just marketing. It is a targeted effort for a specific purpose or objective. If your marketing is well thought out, you likely are thinking that your marketing already has a specific purpose. This is probably true, but a marketing campaign would be a focused aspect of this.  For instance, marketing's goal may be to generate more leads for sales. A marketing campaign will be focused on attracting a specific set of leads such as independent truck drivers using specific organized efforts.

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ICBC (Insurance Corporation of British Columbia

The Insurance Corporation of British Columbia (ICBC) is a provincial Crown corporation established in 1973 to provide universal auto insurance to B.C. motorists. Governed by a board of directors, CEO and management team, were committed to our 3.3 million customers and their safety on the road. We license and insure drivers and vehicles across B.C. through our service centres, plus a network of more than 900 independent brokers and government agent offices.

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Spotlight

ICBC (Insurance Corporation of British Columbia

The Insurance Corporation of British Columbia (ICBC) is a provincial Crown corporation established in 1973 to provide universal auto insurance to B.C. motorists. Governed by a board of directors, CEO and management team, were committed to our 3.3 million customers and their safety on the road. We license and insure drivers and vehicles across B.C. through our service centres, plus a network of more than 900 independent brokers and government agent offices.

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