How to Create a Marketing Campaign for Targeted Insurance Marketing Efforts

ZACH EMLY | May 8, 2018

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A marketing campaign is not just marketing. It is a targeted effort for a specific purpose or objective. If your marketing is well thought out, you likely are thinking that your marketing already has a specific purpose. This is probably true, but a marketing campaign would be a focused aspect of this.  For instance, marketing's goal may be to generate more leads for sales. A marketing campaign will be focused on attracting a specific set of leads such as independent truck drivers using specific organized efforts.

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Reliance Standard

In business for over 100 years, Reliance Standard Life Insurance Company (Reliance Standard) is a leading insurance carrier specializing in innovative and flexible employee benefits solutions including disability income and group term life insurance, dental insurance, critical illness and accident insurance.

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Spotlight

Reliance Standard

In business for over 100 years, Reliance Standard Life Insurance Company (Reliance Standard) is a leading insurance carrier specializing in innovative and flexible employee benefits solutions including disability income and group term life insurance, dental insurance, critical illness and accident insurance.

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