How to Overcome Objections in Insurance Sales: A Hero’s Guide

ANNETTE GANNON | July 10, 2018

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Working in the insurance field often means you have to overcome objections from your sales leads. Truth be told, some people consider those who overcome objections have some sort of superpower. Handling sales objections can be tricky sometimes. For example, you may have a strong product and a clear value proposition, but your sales lead is stubborn and doesn’t want to sign up for that new insurance coverage.

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