How to Personalize Insurance Marketing for Better Results

Denise solone | January 7, 2019

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The traditional insurance business model has been stable and effective for many years. However, the rumblings of digital disruption are shifting the foundation of that model as products and services are delivered differently. The impacts of insurtech and other third-party players are beginning to change the very essence of insurance products and services and eventually could change the entire model itself.

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Jemstep

Jemstep helps financial institutions deliver a digital investing experience to their customers. We focus on the customer and advisor experience, starting with the identification of the customer’s financial goals, and attitudes about risk, and then map them to suitable investments to help them track progress toward those goals. Until now, wealth management has only been accessible to the wealthier segment of the US market. We focus on seamless integrations with other solution providers to lower costs...

OTHER ARTICLES

INSURTECH AND RISK MANAGEMENT: RESHAPING RISK SCORING AND UNDERWRITING

Article | February 21, 2020

The vibrant combination of insurance services and technical innovation takes a swing at the insurance sector. Let’s look at the current state of the market and how it pushes insurers toward rethinking risk scoring and underwriting procedures. In a global sense, the insurance industry is safe and sound. The sector is growing steadily, showing overall profitability.

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Automation for the Future of Insurance: Enabling the Ecosystem

Article | February 17, 2020

During InsurTech Connect 2019, the world’s largest gathering for the insurance industry, I had the opportunity to meet and talk about the future of insurance with executives, thought leaders, analysts, consultants, and tech providers. In an interesting discussion with Seth Rachlin, chief innovation officer of Insurance at Capgemini, he discussed three trends that he envisions driving the “future of insurance.”

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COVID-19: How Insurance Can Help Mitigate Business Losses through the Crisis

Article | March 19, 2020

The COVID-19 outbreak is now a pandemic, affecting governments, businesses and individuals all over the world. As borders are closed, and day to day life is put on hold, it presents an unprecedented threat to the global economy and to the future viability of many businesses. Nevertheless, there are steps that organisations can take to protect themselves, and to ensure the financial consequences are kept to a minimum. In particular, businesses should be considering whether they can mitigate losses through their existing insurance policies. Regardless of the type of insurance, particular attention should be paid to notice requirements typically set out in each policy wording.

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Working From Home: What You Need to Know About Insurance Coverage

Article | March 30, 2020

During these unprecedented times, the everyday norm is shifting for most Americans. Commutes have become a simple walk down to the coffee maker instead of the usual 15-30 minute drive from home. With much of the workforce working remotely, likely from a home office, it is important that you are protected from further unexpected exposures. Most homeowner and renters insurance policies limit coverage, so discussing business exposures with your agent to ensure proper coverage is in place is a must.

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Spotlight

Jemstep

Jemstep helps financial institutions deliver a digital investing experience to their customers. We focus on the customer and advisor experience, starting with the identification of the customer’s financial goals, and attitudes about risk, and then map them to suitable investments to help them track progress toward those goals. Until now, wealth management has only been accessible to the wealthier segment of the US market. We focus on seamless integrations with other solution providers to lower costs...

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