Human Behaviour and the Life Insurance Application Journey

| October 17, 2017

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Life insurance is a tool that provides protection and financial security to people in cases of unexpected death or injury, allowing their families to carry on their way of living and reduce the burden on government social welfare initiatives. Despite its near-universal applicability as a risk management tool, there still remains a great deal of confusion, and even skepticism, regarding life insurance. The complexity of the life insurance decision, negative perception of the application process, and even consumers’ preferences for avoiding the topic of their deaths, all contribute to them not initiating or completing the life insurance journey.

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Wortham Insurance & Risk Management

We are pleased to share with you the news that Marsh has closed on its previously announced acquisition of Wortham Insurance. Marsh and Wortham are distinguished by long, successful histories. The combination of our firms provides the opportunity to deliver even greater value to our clients with strong risk expertise and unparalleled client focus and service. The business going forward will operate as Marsh Wortham, a division of Marsh USA Inc, with Richard M. Blades, previous Chairman of Wortham, as its CEO. Wortham's clients will continue to work with their existing service team, including having the flexibility to utilize their existing international brokers, while gaining the benefit of access to the wide range of global capabilities and product offerings of Marsh. We look forward to providing outstanding local service with an entrepreneurial spirit, while bringing our collective world-class expertise to businesses and individuals across the region.

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