INSURERS NEED TO TAKE A FRESH LOOK AT THEIR CUSTOMERS

The rising popularity of highly-personalized connected insurance services is forcing carriers to overhaul their marketing strategies. They can no longer rely on traditional methods of customer analysis to identify the needs of their policyholders.Demographic studies focusing on the age, wealth or geographic location of consumers, for example, don’t provide insurers with the insight they need to forge deeper ties with customers. The lure of digital products and services cuts across such categories. New approaches are needed that recognize the habits and behaviors of customers in the digital economy.

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CaliforniaChoice

CaliforniaChoice is the complete small business solution. With access of up to eight carriers, multiple plan designs, more provider networks, and a variety of additional benefits – some of which are included at no additional cost – our program is designed to keep California small businesses satisfied, year-after-year.

OTHER ARTICLES
Insurance Technology

Is Your Policy Management System Costing or Saving Money?

Article | August 9, 2022

Insurtech is advancing, and the significance of an effective policy management system cannot be underrated. Policy management professionals understand the payoff it offers to an organization. On the other hand, a policy management system that just isn’t a good fit can prove to be a lot more expensive than previously budgeted. So what is it actually costing you? Is your policy management software updated, or are you still using an old version? Do you know how much it is hampering your financial productivity? Even then, often, an outdated system may not be affecting your process significantly but damaging it in other intangible ways that are just as crucial to business success. Analyze your current system for the following: Financial Implications of the Current System Manual processes for policy creation and management make up the costliest part of running a policy management system. Paper-based solutions incur high costs that can be easily avoided by using digital systems that use automation extensively. With thousands of policies and compliance procedures for your team to manage, costs can add up quickly, especially with printing and distribution costs. In addition to these expenses, manual processes are also responsible for policies being misplaced or lost. It may also result in a large fine for noncompliance if some policies are accessible to unauthorized employees. Indirect Expenses Organized policy management procedures are critical for high operational efficiencies. Policy management systems that require manual supervision can prove to be expensive over the long run as they require employees to monitor them constantly. However, automated policy management systems enable policy teams to optimize their resources better and direct team members to speed up other more crucial processes. Furthermore, modern policy management systems don’t need constant monitoring and require only a one time set-up. This enables teams to allocate resources where they are urgently needed. Wasted Resources If you have an outdated policy management system, chances are it takes a lot more micro-managing than it needs to. Businesses must be able to optimize their resources better but with old and outdated systems, it ends up cutting into the productivity and performance on an everyday basis. In addition, it puts undue stress on employees to keep up with compliance norms and changing regulations and policies. Policy management often requires various employees to pitch in with their inputs, and using an old system that doesn’t offer the option to collaborate can take away a huge chunk of productivity daily. What’s the Bottom Line? Automated policy management systems can undoubtedly save you a lot of time and resources. If you’re facing sky-high costs just to maintain your policy management system, it might be time for a rethink. From automating the lifecycle of policies and procedures to streamlining the management of policies by your agents, consolidating a policy management process with software is one of the best insurtech trends to look out for in 2023. It is probably what your organization needs to move the needle.

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Automobile Insurance, Insurance Technology

Cloud Insurance Solutions Are Imperative for Insurers

Article | December 19, 2022

Insurance customers look for result-driven insurance services and products. To meet those demands and grow revenue, insurers need to move beyond conventional methods and envision their insurance business' customer interaction as aiding in the management of product and service deliveries. This necessitates a cloud-based strategy for future-ready operations. This is where the concept of cloud insurance comes into play. Insurers are receiving signals that the moment has come to invest heavily in the cloud ecosystem. But how? Read about it in the following points. The revenue landscape is shifting Investing in cloud infrastructure allows insurers to gain a competitive advantage in new revenue streams. In addition, it depicts a protected sphere where all the insurance business operations are risk-free, free of cyber risks and intrusions. Digital distribution appeals to customers and capital Customer-centric innovations, such as product distribution or cloud-enabled services, draw investors' attention. This results in increased revenue production. Why is There a Need for Cloud Insurance Solutions for Businesses? Insurance businesses face numerous obstacles in a continually shifting market position each day. As a result, insurance companies must primarily respond to the demanding and rising needs of customers. Cloud technology provides accurate solutions for the same. Let's look at the need for cloud solutions amid the trending approach. Customers expect personalized products, services, and experiences to support chosen communication channels like social media, a website, or a portal. Consequently, insurers need to improve their “speed to market” approach, which is possible through cloud technology and provide competitive products and services. Furthermore, sales growth remains under constant pressure. As a result, cost reduction is another eye-catching feature for insurance companies. By streamlining procedures and operations under one roof, decentralized, and digitalized, cloud insurance best suits to decrease costs and expenditure. Not to forget, globalization demands insurance businesses be more flexible and agile to win new markets and obtain new prospects. Cloud insurance infrastructure solutions are critical today and, in the future, to achieving all of these objectives. The Insurer’s Viewpoint is Critical for Success According to the report, leaders are more likely to use Cloud SaaSs, big data, AI and machine learning, and the Internet of Things (IoT). However, given the findings of the aforementioned study, it is clear that moving to the cloud is merely a baby step on a long journey of technological advancement. Cloud computing has emerged as a critical tool for digitization, and the significant challenges posed by the COVID-19 issue have highlighted the benefits of cloud computing." Peter Heidkamp, Head of Technology at KPMG. The Internet of Services and SaaS as a service is particularly appealing to insurance businesses when it comes to cloud insurance (SaaS). In addition, SaaS licensing options allow customers to obtain software to reduce internet and operational costs. The real use cases or benefits of the cloud are: Business scalability and flexibility Increased customer satisfaction Optimizing business processes Cost reduction Encourages business backups Cloud Insurance: A Wake-up Call for Opportunities Cloud technology and its solutions enable insurers to leverage cloud capabilities and resources to stay abreast with market developments. The technology meticulously encourages customized products and services on time, develops corporate networks, and implements new business processes with high revenue. However, adopting cloud solutions is not always an easy decision for insurers, but those that overcome security worries can reap the benefits of cloud insurance. Therefore, utilizing cloud solutions is a continuous journey that necessitates constant innovation and adaptability.

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Insurance Technology

How Will COVID-19 Affect Insurtech

Article | July 15, 2022

It is common knowledge that there is virtually no industry that has been immune to the effects of COVID-19. The global pandemic has caused massive shifts in individual and industrial behavior and will continue to do so in the months, if not years, to come. The P&C industry, like many others, is reeling from the effects of the virus. Amidst all these events, it is important to assess how the insurtech industry is going to be affected by COVID-19.

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Social media intelligence for insurance?

Article | April 21, 2020

In the financial services industry, reliance on big data has been increasing at a global level. The usage is not limited to marketing purposes alone but extends to fraud and risk prevention. Customer demand for personalised products is responsible for this shift. The future of insurance is also being shaped differently due to this. The current lengthy questionnaires won’t be needed at all. Just the data collected will help to accurately predict risk and create policies customised to the person’s needs.

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Spotlight

CaliforniaChoice

CaliforniaChoice is the complete small business solution. With access of up to eight carriers, multiple plan designs, more provider networks, and a variety of additional benefits – some of which are included at no additional cost – our program is designed to keep California small businesses satisfied, year-after-year.

Related News

ICA to host insurance consultations as Townsville recovery continues

insurancebusinessmag | July 08, 2019

The Insurance Council of Australia (ICA) will host one-on-one consultations as well as an insurance forum for policyholders impacted by the February monsoonal deluge that severely affected many parts of Townsville.

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Insurtech growth in Canada opens up opportunities for insurers and brokers

insurancebusinessmag | July 08, 2019

Insurtech hackathons arent all fun and games. On the contrary, insurers in Canada are seeing a ton of value in taking part in these events and getting insight into ideas that participants are bringing to the table, which have the potential to bring benefits to the insurance industry.

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Lloyd’s demands insurance policies be explicit about cyber coverage

insurancebusinessmag | July 05, 2019

It looks like silent cyber has become deafening for Lloyds of London, which is now requiring clarity of coverage for cyber exposures in all insurance policies.In a new market bulletin, Lloyds said it believes it is in the best interests of customers, brokers, and syndicates alike for all policies to be clear on whether losses caused by a cyber event are covered.

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ICA to host insurance consultations as Townsville recovery continues

insurancebusinessmag | July 08, 2019

The Insurance Council of Australia (ICA) will host one-on-one consultations as well as an insurance forum for policyholders impacted by the February monsoonal deluge that severely affected many parts of Townsville.

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Insurtech growth in Canada opens up opportunities for insurers and brokers

insurancebusinessmag | July 08, 2019

Insurtech hackathons arent all fun and games. On the contrary, insurers in Canada are seeing a ton of value in taking part in these events and getting insight into ideas that participants are bringing to the table, which have the potential to bring benefits to the insurance industry.

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Lloyd’s demands insurance policies be explicit about cyber coverage

insurancebusinessmag | July 05, 2019

It looks like silent cyber has become deafening for Lloyds of London, which is now requiring clarity of coverage for cyber exposures in all insurance policies.In a new market bulletin, Lloyds said it believes it is in the best interests of customers, brokers, and syndicates alike for all policies to be clear on whether losses caused by a cyber event are covered.

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