Q&A with Tom O'Regan, CEO at Madison Logic

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

More C-Suite on deck

Q&A with Darcy Shapiro, Chief Operating Officer, Americas at Cover Genius

Media 7 | May 17, 2021

Darcy Shapiro, Chief Operating Officer, Americas at Cover Genius is a leader in the Americas region of a global Insuretech company with a demonstrated history of working in many facets of the insurance and technology industries. She is skilled in product development and innovation, portfolio management, underwriting, claims management, process design, compliance, legal, partnerships, strategy and implementation.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Darcy Shapiro, Chief Operating Officer, Americas at Cover Genius

Media 7 | May 17, 2021

Darcy Shapiro, Chief Operating Officer, Americas at Cover Genius is a leader in the Americas region of a global Insuretech company with a demonstrated history of working in many facets of the insurance and technology industries. She is skilled in product development and innovation, portfolio management, underwriting, claims management, process design, compliance, legal, partnerships, strategy and implementation.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

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Risk Management

Augment Risk Continues Drive to Revolutionize Reinsurance, Announcing Andrew Matson as CEO

Augment Risk | December 04, 2023

Augment Risk, the pioneering new reinsurance brokerage firm, today announced the arrival of Andrew Matson as Chief Executive Officer. Matson will build on Augment Risk’s significant traction, having already bound $1 billion of premium in its first year of business. Augment Risk’s initial success is a testament to the firm’s transformative ‘Client, not class of business’ approach that protects and grows client equity value. “Augment Risk was founded to address a fundamental structural problem in the insurance and reinsurance markets. We champion the need for a shift from outdated practices of ‘products sold at prices’ to better cater to our clients’ needs,” Matson said. “I am thrilled to work with some of the most exceptional talent in the industry. We believe we can transform reinsurance broking for the better by focusing on our client’s entire business, creating partnerships with reinsurers, and enhancing equity value by better managing capital, reducing earnings volatility, and expanding the margins of our clients. Our approach has never been done at this scale.” The reinsurance industry has remained unchanged for generations. But with the advent of an increased interest rate environment, the rise in loss cost through inflation, and challenges mounting from natural catastrophes, the need to manage capital more efficiently has never been more important. Augment Risk has implemented a numerical approach to help clients better utilize their capital to maintain or improve their financial strength while achieving their business goals. At the heart of Augment Risk’s approach is a relentless focus on the client’s balance sheet, where capital has been blocked from being put to its best use due to operational complexity, vertical barriers, and mismanagement of risks. Augment Risk unlocks this opportunity by managing volatility through tailored solutions that are meticulously crafted to optimize enterprise value and are agnostic toward all forms of capital—a key differentiation from the conventional one-size-fits-all approach. Matson’s deep experience and understanding of the challenges facing reinsurers’ businesses are key to executing the vision of Augment Risk’s groundbreaking broker model. His accomplishments in the industry have spanned the globe and brought billions of dollars of premium to the global reinsurance market. “Andrew has the experience and conviction to lead Augment Risk’s next chapter of growth, and we are pleased to welcome him as CEO,” said Sam Gaynor, Managing Director, Altamont Capital Partners, which announced $100 million in funding for Augment Risk earlier this year. “Augment Risk addresses a clear market need to help global customers manage complex risk capital challenges based on efficiency, with a model poised to transform the reinsurance industry.” “Augment Risk provides the depth and breadth of expertise to ensure leaders of global companies have the capital, tools, and strategic insights necessary to thrive in a complex, often volatile environment; a one-size-fits-all approach to reinsurance doesn’t work and isn’t always in the best interest of their businesses,” said Keoni Schwartz, Co-Founder and Managing Director, Altamont Capital Partners. “This puts Augment Risk in a completely different category of reinsurance, building a new market in the industry to deliver better outcomes for these businesses.” About Augment Risk Augment Risk is a risk capital and reinsurance solutions broker, focused on designing and placing bespoke protections for a variety of clients. With a wide range of solutions, Augment creates growth and equity value through tailored transactions to deliver long-term capital and partnerships. Augment Risk’s expertise extends beyond (re)insurance, allowing the company to disrupt the value chain and build creative, value-accretive solutions for individual client needs.

Read More

Insurance Technology

Acturis Partners with FullCircl to Deliver Next Generation Data Enrichment to the Insurance Market

PR Newswire | October 19, 2023

Acturis, the leading technology provider to the general insurance industry, has partnered with Customer Lifecycle Intelligence platform FullCircl to integrate its SmartBroker solution into the platform in order to deliver a rich, contextualised, and connected data solution for brokers, insurers, and MGAs. The SmartBroker API integration will provide next generation data enrichment to Acturis users proven to drive growth, improve decisioning, and enhance compliance. Recent research has highlighted a persistent level of doubt when it comes to broker and insurer trust in data. This has significant knock-on impacts when tackling many of the biggest challenges facing the industry - onboarding speeds, underwriting accuracy, underinsurance, personalised customer journeys, risk and fraud reduction, and meeting compliance duties. By integrating FullCircl SmartBroker into the Acturis platform brokers and insurers can: Efficiently identify and win new customers Save time and pre-populate forms in Acturis with validated data Run screening and onboarding checks Enrich customer data to save time and improve underwriting submissions Improve in-life monitoring for personalised experiences, elevated renewal rates, and expanded upsell opportunities Improve customer outcomes and comply with the Consumer Duty Speaking about the partnership Tony Goddard, CEO of Acturis commented: We're always looking for new ways to enhance how our customers write more business and ensure the trading experience is accurate, efficient, and effective. Integrating with FullCircl is another opportunity for us to elevate our platform and connect the insights brokers need, when it matters most. Andrew Yates, CEO and Co-Founder at FullCircl said: "This integration has been driven by demand from our shared customer base. We've worked together to provide users with a connected solution that will provide meaningful opportunities to drive growth. We believe brokers, insurers and MGAs are better with data, and this integration makes data enrichment more accessible. We're delighted to announce this partnership so quickly after the launch of our SmartBroker solution and exclusive facility for BIBA members. It's an exciting time for us, and for our customers in the insurance sector." Phil Barton CEO at Partners&, collaborators in the integration, expressed his excitement at the launch commenting: "I am delighted to see the integration of Acturis and FullCircl being announced. As a partner of both firms, and a business committed to intelligent use of technology, we could see the natural synergy in this integration, and the potential added value for our business. I am pleased to have played a role in influencing the development of this valuable proposition for the broking community." About FullCircl FullCircl is a Customer Lifecycle Intelligence (CLI) platform that connects the insight you need, when it matters most. Its software, delivered through a platform, API, and suite of applications, is used to identify and acquire customers, verify entities and assess risk to accelerate onboarding, and retain and grow customers by delivering proactive account management. FullCircl identifies millions of actionable insights daily on entities from 160 countries, providing a near real-time record of companies, their officers and shareholders, and the relationships between them. FullCircl improves commercial effectiveness while empowering businesses to satisfy regulatory requirements and make informed decisions about their customers. FullCircl was formed following the merger of Artesian Solutions and DueDil and is backed by top tier investors including Octopus Investments, Notion Capital and Augmentum Fintech. In 2023, FullCircl acquired W2 Global Data Solutions, strengthening its KYC, AML and identity verification capabilities. Today, it serves 700+ customers, 15,000+ users, processes over 300 million onboarding and monitoring transactions per month and facilitates the onboarding of 200,000+ customers annually. About Acturis Acturis is the leading, award winning Software-as-a-Service provider to the insurance industry. Founded in 2000, we have grown exponentially over the past 20 years. To date, more than 100,000 individuals, in over 40 countries, use Acturis solutions to power their business. We drive innovation in both personal and commercial lines by working closely with brokers, insurers, and MGAs. Our work has helped create and shape the insurance market of today. The Acturis Group includes Acturis SaaS, Nordic Insurance Software (NIS), ICE InsureTech, Broker Buddha, Acturis Deutschland, Acturis France and Acturis Canada.

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Core Insurance

Higginbotham Joins Forces with Bourg Insurance

PR Newswire | October 25, 2023

Higginbotham, the largest independent insurance, financial and HR services firm headquartered in Texas and one of the top firms in the country, has joined forces with Bourg Insurance, a long-term family business with deep ties to the South Louisiana community. As Higginbotham celebrates its 75th anniversary this year, Chairman and CEO Rusty Reid credits careful, strategic growth for the company's long-term success. Under Reid's guidance, the company seeks partners with sterling reputations in their local markets and strong cultural affinities. At Higginbotham, we place tremendous importance on family — which is how we view our team — and on service to our community, Reid said. If you're looking around for a similar family- and community-oriented business partner, you have to be looking at the Bourg family in South Louisiana. Bourg Insurance President Brad Bourg, who runs the business alongside his brother Brennan Bourg, brother-in-law Chuck Leblanc — and third brother Bert Bourg, who has long been an important part of the business but is now taking a well-earned retirement — elaborated, "Our father, Claude 'Toby' Bourg, Jr., started this company back in 1958, and our flagship office is still located in our family hometown of Donaldsonville, Louisiana. It's a matter of real pride to us that so many of our clients come from word of mouth, because they know who we are." "They know we believe in community involvement and that we're service-oriented, which are two things that really work together," Brennan Bourg, who serves as vice president, agreed. "When you're locally conscious and active in your community, you know how to provide the personalized service that your clients deserve." "Of course, that's what drew us to Higginbotham," said Chuck Leblanc, who also serves as vice president while running the commercial lines department and managing the Donaldsonville office. "It's that family and community culture. We were approached by plenty of other firms, but in the end, we unanimously agreed that Higginbotham was most closely aligned with our way of doing business." The Bourg brothers — Brad, Brennan and brother-in-law Chuck — also pointed out that they are looking forward to the opportunities the collaboration with Higginbotham will provide to their clients, as well as to their team, who will be eligible to take part in a top-tier employee ownership plan. "We've been a small business for years," Brad explained. "With Higginbotham, we'll have technology and support to move that forward, providing the same services but on a larger scale." "Access to markets, scalability, professionalism — and of course, a great brand," Brennan agreed. "Higginbotham brings so much to the table, and we're thrilled to be adding their name alongside ours." For Higginbotham, the partnership with Bourg Insurance fortifies our existing footprint within Louisiana and provides significant opportunity for continued growth. "Our company has deep ties in this area, being here as long as we have," Brad explained. "With this alliance, Higginbotham gets a nice footprint throughout South Louisiana." "And they get us," Chuck concluded. "We're not retiring! Quite the opposite. We're looking forward to the future with Higginbotham, serving our clients just as this business has for the past 65 years." About Bourg Insurance Founded in 1958 by Claude 'Toby' Bourg, Jr. and his wife Edith, Bourg Insurance is a personal and commercial property and casualty, life and health insurance agency located in Donaldsonville, Louisiana, with additional offices in Prairieville, Chauvin and Baton Rouge, Louisiana. Now a Higginbotham partner agency, Bourg Insurance is run by Toby and Edith's sons, Brad and Brennan, and son-in-law Chuck Leblanc, as a family- and community-oriented business with a strong emphasis on personal lines and small to middle market companies in the real estate, restaurant and construction sectors, among others. As an agency built on relationships and personal service, Bourg Insurance has won numerous Distinguished Agency awards. About Higginbotham Employee owned and customer inspired, Higginbotham is a single source solution for insurance, financial and HR services. The firm was established in 1948 and ranks by revenue as the nation's 21st largest independent insurance firm. Serving thousands of businesses and individuals through locations coast-to-coast, Higginbotham's approach to finding insurance, employee benefit and risk management solutions is more individual and less institutional. By understanding customer priorities, eliminating inefficiencies and committing to transparency, Higginbotham is a place that leads with values so value leads.

Read More

Risk Management

Augment Risk Continues Drive to Revolutionize Reinsurance, Announcing Andrew Matson as CEO

Augment Risk | December 04, 2023

Augment Risk, the pioneering new reinsurance brokerage firm, today announced the arrival of Andrew Matson as Chief Executive Officer. Matson will build on Augment Risk’s significant traction, having already bound $1 billion of premium in its first year of business. Augment Risk’s initial success is a testament to the firm’s transformative ‘Client, not class of business’ approach that protects and grows client equity value. “Augment Risk was founded to address a fundamental structural problem in the insurance and reinsurance markets. We champion the need for a shift from outdated practices of ‘products sold at prices’ to better cater to our clients’ needs,” Matson said. “I am thrilled to work with some of the most exceptional talent in the industry. We believe we can transform reinsurance broking for the better by focusing on our client’s entire business, creating partnerships with reinsurers, and enhancing equity value by better managing capital, reducing earnings volatility, and expanding the margins of our clients. Our approach has never been done at this scale.” The reinsurance industry has remained unchanged for generations. But with the advent of an increased interest rate environment, the rise in loss cost through inflation, and challenges mounting from natural catastrophes, the need to manage capital more efficiently has never been more important. Augment Risk has implemented a numerical approach to help clients better utilize their capital to maintain or improve their financial strength while achieving their business goals. At the heart of Augment Risk’s approach is a relentless focus on the client’s balance sheet, where capital has been blocked from being put to its best use due to operational complexity, vertical barriers, and mismanagement of risks. Augment Risk unlocks this opportunity by managing volatility through tailored solutions that are meticulously crafted to optimize enterprise value and are agnostic toward all forms of capital—a key differentiation from the conventional one-size-fits-all approach. Matson’s deep experience and understanding of the challenges facing reinsurers’ businesses are key to executing the vision of Augment Risk’s groundbreaking broker model. His accomplishments in the industry have spanned the globe and brought billions of dollars of premium to the global reinsurance market. “Andrew has the experience and conviction to lead Augment Risk’s next chapter of growth, and we are pleased to welcome him as CEO,” said Sam Gaynor, Managing Director, Altamont Capital Partners, which announced $100 million in funding for Augment Risk earlier this year. “Augment Risk addresses a clear market need to help global customers manage complex risk capital challenges based on efficiency, with a model poised to transform the reinsurance industry.” “Augment Risk provides the depth and breadth of expertise to ensure leaders of global companies have the capital, tools, and strategic insights necessary to thrive in a complex, often volatile environment; a one-size-fits-all approach to reinsurance doesn’t work and isn’t always in the best interest of their businesses,” said Keoni Schwartz, Co-Founder and Managing Director, Altamont Capital Partners. “This puts Augment Risk in a completely different category of reinsurance, building a new market in the industry to deliver better outcomes for these businesses.” About Augment Risk Augment Risk is a risk capital and reinsurance solutions broker, focused on designing and placing bespoke protections for a variety of clients. With a wide range of solutions, Augment creates growth and equity value through tailored transactions to deliver long-term capital and partnerships. Augment Risk’s expertise extends beyond (re)insurance, allowing the company to disrupt the value chain and build creative, value-accretive solutions for individual client needs.

Read More

Insurance Technology

Acturis Partners with FullCircl to Deliver Next Generation Data Enrichment to the Insurance Market

PR Newswire | October 19, 2023

Acturis, the leading technology provider to the general insurance industry, has partnered with Customer Lifecycle Intelligence platform FullCircl to integrate its SmartBroker solution into the platform in order to deliver a rich, contextualised, and connected data solution for brokers, insurers, and MGAs. The SmartBroker API integration will provide next generation data enrichment to Acturis users proven to drive growth, improve decisioning, and enhance compliance. Recent research has highlighted a persistent level of doubt when it comes to broker and insurer trust in data. This has significant knock-on impacts when tackling many of the biggest challenges facing the industry - onboarding speeds, underwriting accuracy, underinsurance, personalised customer journeys, risk and fraud reduction, and meeting compliance duties. By integrating FullCircl SmartBroker into the Acturis platform brokers and insurers can: Efficiently identify and win new customers Save time and pre-populate forms in Acturis with validated data Run screening and onboarding checks Enrich customer data to save time and improve underwriting submissions Improve in-life monitoring for personalised experiences, elevated renewal rates, and expanded upsell opportunities Improve customer outcomes and comply with the Consumer Duty Speaking about the partnership Tony Goddard, CEO of Acturis commented: We're always looking for new ways to enhance how our customers write more business and ensure the trading experience is accurate, efficient, and effective. Integrating with FullCircl is another opportunity for us to elevate our platform and connect the insights brokers need, when it matters most. Andrew Yates, CEO and Co-Founder at FullCircl said: "This integration has been driven by demand from our shared customer base. We've worked together to provide users with a connected solution that will provide meaningful opportunities to drive growth. We believe brokers, insurers and MGAs are better with data, and this integration makes data enrichment more accessible. We're delighted to announce this partnership so quickly after the launch of our SmartBroker solution and exclusive facility for BIBA members. It's an exciting time for us, and for our customers in the insurance sector." Phil Barton CEO at Partners&, collaborators in the integration, expressed his excitement at the launch commenting: "I am delighted to see the integration of Acturis and FullCircl being announced. As a partner of both firms, and a business committed to intelligent use of technology, we could see the natural synergy in this integration, and the potential added value for our business. I am pleased to have played a role in influencing the development of this valuable proposition for the broking community." About FullCircl FullCircl is a Customer Lifecycle Intelligence (CLI) platform that connects the insight you need, when it matters most. Its software, delivered through a platform, API, and suite of applications, is used to identify and acquire customers, verify entities and assess risk to accelerate onboarding, and retain and grow customers by delivering proactive account management. FullCircl identifies millions of actionable insights daily on entities from 160 countries, providing a near real-time record of companies, their officers and shareholders, and the relationships between them. FullCircl improves commercial effectiveness while empowering businesses to satisfy regulatory requirements and make informed decisions about their customers. FullCircl was formed following the merger of Artesian Solutions and DueDil and is backed by top tier investors including Octopus Investments, Notion Capital and Augmentum Fintech. In 2023, FullCircl acquired W2 Global Data Solutions, strengthening its KYC, AML and identity verification capabilities. Today, it serves 700+ customers, 15,000+ users, processes over 300 million onboarding and monitoring transactions per month and facilitates the onboarding of 200,000+ customers annually. About Acturis Acturis is the leading, award winning Software-as-a-Service provider to the insurance industry. Founded in 2000, we have grown exponentially over the past 20 years. To date, more than 100,000 individuals, in over 40 countries, use Acturis solutions to power their business. We drive innovation in both personal and commercial lines by working closely with brokers, insurers, and MGAs. Our work has helped create and shape the insurance market of today. The Acturis Group includes Acturis SaaS, Nordic Insurance Software (NIS), ICE InsureTech, Broker Buddha, Acturis Deutschland, Acturis France and Acturis Canada.

Read More

Core Insurance

Higginbotham Joins Forces with Bourg Insurance

PR Newswire | October 25, 2023

Higginbotham, the largest independent insurance, financial and HR services firm headquartered in Texas and one of the top firms in the country, has joined forces with Bourg Insurance, a long-term family business with deep ties to the South Louisiana community. As Higginbotham celebrates its 75th anniversary this year, Chairman and CEO Rusty Reid credits careful, strategic growth for the company's long-term success. Under Reid's guidance, the company seeks partners with sterling reputations in their local markets and strong cultural affinities. At Higginbotham, we place tremendous importance on family — which is how we view our team — and on service to our community, Reid said. If you're looking around for a similar family- and community-oriented business partner, you have to be looking at the Bourg family in South Louisiana. Bourg Insurance President Brad Bourg, who runs the business alongside his brother Brennan Bourg, brother-in-law Chuck Leblanc — and third brother Bert Bourg, who has long been an important part of the business but is now taking a well-earned retirement — elaborated, "Our father, Claude 'Toby' Bourg, Jr., started this company back in 1958, and our flagship office is still located in our family hometown of Donaldsonville, Louisiana. It's a matter of real pride to us that so many of our clients come from word of mouth, because they know who we are." "They know we believe in community involvement and that we're service-oriented, which are two things that really work together," Brennan Bourg, who serves as vice president, agreed. "When you're locally conscious and active in your community, you know how to provide the personalized service that your clients deserve." "Of course, that's what drew us to Higginbotham," said Chuck Leblanc, who also serves as vice president while running the commercial lines department and managing the Donaldsonville office. "It's that family and community culture. We were approached by plenty of other firms, but in the end, we unanimously agreed that Higginbotham was most closely aligned with our way of doing business." The Bourg brothers — Brad, Brennan and brother-in-law Chuck — also pointed out that they are looking forward to the opportunities the collaboration with Higginbotham will provide to their clients, as well as to their team, who will be eligible to take part in a top-tier employee ownership plan. "We've been a small business for years," Brad explained. "With Higginbotham, we'll have technology and support to move that forward, providing the same services but on a larger scale." "Access to markets, scalability, professionalism — and of course, a great brand," Brennan agreed. "Higginbotham brings so much to the table, and we're thrilled to be adding their name alongside ours." For Higginbotham, the partnership with Bourg Insurance fortifies our existing footprint within Louisiana and provides significant opportunity for continued growth. "Our company has deep ties in this area, being here as long as we have," Brad explained. "With this alliance, Higginbotham gets a nice footprint throughout South Louisiana." "And they get us," Chuck concluded. "We're not retiring! Quite the opposite. We're looking forward to the future with Higginbotham, serving our clients just as this business has for the past 65 years." About Bourg Insurance Founded in 1958 by Claude 'Toby' Bourg, Jr. and his wife Edith, Bourg Insurance is a personal and commercial property and casualty, life and health insurance agency located in Donaldsonville, Louisiana, with additional offices in Prairieville, Chauvin and Baton Rouge, Louisiana. Now a Higginbotham partner agency, Bourg Insurance is run by Toby and Edith's sons, Brad and Brennan, and son-in-law Chuck Leblanc, as a family- and community-oriented business with a strong emphasis on personal lines and small to middle market companies in the real estate, restaurant and construction sectors, among others. As an agency built on relationships and personal service, Bourg Insurance has won numerous Distinguished Agency awards. About Higginbotham Employee owned and customer inspired, Higginbotham is a single source solution for insurance, financial and HR services. The firm was established in 1948 and ranks by revenue as the nation's 21st largest independent insurance firm. Serving thousands of businesses and individuals through locations coast-to-coast, Higginbotham's approach to finding insurance, employee benefit and risk management solutions is more individual and less institutional. By understanding customer priorities, eliminating inefficiencies and committing to transparency, Higginbotham is a place that leads with values so value leads.

Read More

Spotlight

Madison Logic

Madison Logic

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy acro...

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