ABERDEEN

ABERDEEN | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

ABERDEEN | May 08, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores. "The considered purchase process today is long and invo...

ABERDEEN | April 08, 2019

Aberdeen announced Aberdeen Intent for Salesforce – the first Salesforce-native solution that identifies and pushes intent-qualified opportunities directly into your Salesforce instance so your sales team never misses another deal. Aberdeen Intent for Salesforce uses machine learning to track the online research of millions of companies across the internet to generate the most accurate intent score available with client measured accuracy as high as 91%. Aberdeen Intent for Salesforce is ba...

Gallagher | January 13, 2020

The Caribbean insurance broker provides property/casualty, and employee benefits products and services to private, public, and multinational companies. Arthur J. Gallagher & Co. (Gallagher) has acquired a 60% stake in Risk Management Services (RMS), a Caribbean insurance broker, for an undisclosed price. Risk Management Services is based in Port of Spain, Trinidad and Tobago. It was established in 1978 as a subsidiary of the Neal & Massy Group with an objective to address the insurance a...