ABERDEEN

ABERDEEN | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

ABERDEEN | May 08, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores. "The considered purchase process today is long and invo...

Insurance Business Magazine | January 16, 2020

Insurance start-up battleface, which provides travel insurance for unconventional travelers worldwide, has announced that it has successfully closed a seed funding round with backing from strategic and venture capital investors. Fintech Ventures Fund has invested in battleface, joining Greenlight Re and Tangiers Group. The investment will be used to expand software development, hire sales and business-development personnel, and expand battleface’s global reach, the company said. “We ...

Aon | January 15, 2020

Global insurance brokerage and professional services firm Aon has officially completed its acquisition of CoverWallet, a US-domiciled digital insurance platform for small and medium-sized enterprises (SMEs). Now finalized, the deal enables Aon to expand its position in the fast-growing commercial insurance market for SMEs. The brokerage giant will also be able to leverage CoverWallet’s technology and data & analytics capabilities to develop and scale innovative digital client experienc...