TechTarget

techtarget.com

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

C-Suite On Deck

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Insurance Risk & Capital Americas 2024

Conference

Health Insurance Summit 2024

Conference

9th Annual Digital Transformation in Insurance Conference 2024

Conference

The Future of Insurance USA 2024

Conference

DIGIN 2024

Conference

Related News

Core Insurance

ASSURELY ENTERS RELATIONSHIP WITH RELM INSURANCE LTD.

Assurely | February 14, 2022

Assurely of Bermuda, a wholly-owned subsidiary of Assurely, announced an expansion of the group’s TigerMark™ Directors and Officers (D&O) insurance program (TigerMark), in collaboration with the Bermuda-based ‘A (Exceptional) rated’ Relm Insurance Ltd. This new Managing General Agent (MGA) relationship continues TigerMark's momentum over recent years and underscores Assurely’s commitment to offer protection to private companies raising capital via online pla...

STARR INTRODUCES USAGE-BASED AVIATION INSURANCE FOR PILOTS WHO RENT

Starr Insurance | May 28, 2020

Starr Insurance Companies announced the launch of Starr Gate, a new kind of general aviation policy providing pilots who rent aircraft. Starr Gate customers get personalized access to CloudAhoy scoring, at no additional cost, that can help them become bette...

CORONAVIRUS OUTBREAK PLACES INSURERS UNDER THE SPOTLIGHT

Insurance Business Magazine | February 03, 2020

As multiple countries grapple with the novel coronavirus infection, individuals and organizations are scrutinizing their insurance policies to see if they are covering the losses caused by the epidemic. On the ground, several insurers have also launched efforts to support the fight against the infection. A report by the Financial Times said that while experts agree that many insurance policies may pay out, quite a few policies also have deliberate exclusions for epidemics and pandemics. The expe...

Insurance Technology

EMBEDDED INSURANCE PLATFORM MULBERRI RAISES $4M SEED

MULBERRI | July 29, 2022

Mulberri, the business insurance platform for modern PEOs and brokers, announced it has raised a $4 million Series Seed led by a consortium that includes Hanover Technology Management, MS&AD Ventures, and Altamont Capital Partners (via insurance enterprises in its portfolio). A shared platform that makes business insurance easier to access and manage, Mulberri will use the funding to continue to expand its infrastructure and data modeling to help make business insurance more simple, efficien...

Core Insurance