Aberdeen Demonstrates ROI of Content for CX

ABERDEEN | May 08, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores. "The considered purchase process today is long and involves a large group of stakeholders. Only the right information can cut through the chaos. Marketing and sales teams need to create content that speaks in a consistent voice across all channels to create a frictionless customer experience," said Kapost CEO, Toby Murdock.

Spotlight

The global insurance industry is facing significant push and pull factors which spell out the clear and pressing need for digital transformation in the face of a rapidly evolving consumer audience. For the modern insurance customer, who has become used to the hallmarks of personalization and convenience in their daily digital interactions, it is vital that their provider can offer them insurance in a manner that is easy to access and understand, while also being competitive and tailored to their personal circumstances.

Spotlight

The global insurance industry is facing significant push and pull factors which spell out the clear and pressing need for digital transformation in the face of a rapidly evolving consumer audience. For the modern insurance customer, who has become used to the hallmarks of personalization and convenience in their daily digital interactions, it is vital that their provider can offer them insurance in a manner that is easy to access and understand, while also being competitive and tailored to their personal circumstances.

Related News

INSURANCE TECHNOLOGY

One80 Intermediaries Deepens Affinity Business With Acquisition of SelmanCo

One80 Intermediaries | July 11, 2022

One80 Intermediaries (One80), a specialty insurance broker headquartered in Boston, today announced the acquisition of SelmanCo, a leading third-party administrator and broker offering life, supplemental health and related products and services to associations, credit unions, banks, employers and insurance companies. Dowling Hales acted as the exclusive financial advisor to SelmanCo and Jones Day provided legal representation for the transaction. One80 Intermediaries was represented by Ropes & Gray. Terms of the deal were not disclosed. SelmanCo has been in business for over 40 years and operates throughout the U.S. and Canada with headquarters in Cleveland, Ohio. The company enjoys long-term partnerships with over 55 insurance companies and maintains $300 million of annual insurance premium under administration. SelmanCo provides insurance services to more than 1.3 million customers, and serves over 800 financial institutions, 2,100 employers and 70 affinity groups. “One80 Intermediaries is excited to further expand our presence in the affinity market. We have been impressed with the SelmanCo’s market leading administrative services in the employee benefit space, as well as the company’s supplemental health insurance offerings provided to retired members of the United States Armed Forces and their families,” -Matthew F. Power, President, One80 Intermediaries. We are pleased to join One80 Intermediaries as we are confident that our partnership will enable us to continue to grow in a nimble and efficient manner. Further, the One80 platform will provide enhanced opportunities for our employees and expanded services to our clients and customers with the continued adherence to the values that have made us successful, said David Selman, Managing Director at SelmanCo, a division of One80 Intermediaries. About One80 Intermediaries One80 Intermediaries is a privately held, national firm with offices throughout the US and Canada. As a leading insurance wholesaler and program manager, the company offers placement services and binding authority for property & casualty, financial lines, personal lines, cannabis, life insurance, medical stop loss, alternative risk, warranty, lender-based insurance, travel/accident and health risks. One80 serves commercial companies, non-profits, public entities, and individuals, and has access to all major insurance markets in the US, Canada and UK. Coverage spans all industry classes. One80 has offices in more than 35 locations in the US and Canada. For more information visit www.one80intermediaries.com

Read More

CORE INSURANCE

Keystone Agency Partners Debuts in Business Insurance’s Ranking of Top 100 Insurance Brokers of U.S. Business

Keystone Agency Partners | July 27, 2022

Keystone Agency Partners (KAP), a rapidly growing insurance brokerage platform, today announced it was named to Business Insurance’s ranking of the world’s Top 100 Insurance Brokers of U.S. Business for 2022. Reporting 233 percent year-over-year growth in 2021, KAP is among only a few brokers reporting triple-digit growth, earning a ranking of 56th in KAP’s first year of eligibility for the Top 100 list. KAP also earned the distinction of being the top first-time participant in this year’s list. The ranking highlights independent insurance agency demand for the company’s differentiated value proposition. Through a partnership with KAP, agency owners can retain ownership in their agency, take ownership in a portion of KAP, maintain their local brand, and gain the strategic direction, capital investment, operational support and collaborative resources of KAP. “We are proud to be included in Business Insurance’s list of the world’s premier insurance brokers,” said Jeff Turner, Chief Executive Officer of KAP. “We are proud to be included in Business Insurance’s list of the world’s premier insurance brokers,” said Jeff Turner, Chief Executive Officer of KAP. “Our first full year of operation reflects the interest in our differentiated model and our leadership’s ability to drive exponential growth with our Platform Partners. KAP’s aligned incentives and Connected Autonomy operating model, have attracted agency owners from some of the highest performing agencies in the country and we’re thrilled to bring such a compelling offering to the market.” In the first half of 2022, KAP added five platform partner agencies – growing its footprint in key geographic states of Florida, Michigan, Missouri, and New Jersey. This geographic expansion allows for future tuck-in opportunity to be realized through additional geographic depth and diversity of line of business coverage. The company plans to drive accelerated growth by leveraging the power of the collective platform, realizing operational efficiencies and delivering even greater value for partner agency clients and employees. About Keystone Agency Partners Keystone Agency Partners (KAP) is a rapidly growing insurance brokerage platform that acquires and partners with independent insurance agencies throughout the United States. KAP provides best-in-class services and capital investment that unlocks potential and delivers outsized and profitable growth within its platform agencies. KAP was founded in 2020 in partnership with Keystone Insurers Group, Inc. and affiliates of Bain Capital, LP. For more information, please visit: www.keystoneagencypartners.com.

Read More

INSURANCE TECHNOLOGY

Zurich Insurance Germany Selects Cognizant as Strategic IT Partner to Transform its General Insurance Application Landscape

Zurich Group Germany, Cognizant | July 07, 2022

Cognizant today announced that it has extended its relationship with Zurich Beteiligungs-AG, the German subsidiary of global insurance leader Zurich Insurance Group (Zurich), to help Zurich Germany deliver more digital services offerings to its clients and partners. As part of the new multi-year agreement, Cognizant will work closely with Zurich Germany to simplify, modernize, and manage and maintain the insurer's enterprise application landscape in the General Insurance domain. The partnership will establish joint DevOps teams and is designed to extend Zurich Germany's artificial intelligence (AI), data, software engineering and cloud capabilities. By bringing together Zurich Germany's applications in its General Insurance domain under the joint management of inhouse IT and Cognizant as key strategic IT services provider, Zurich Germany is expected to reduce the total cost of ownership, speed up the time to market of new digital services and products, and lay the foundation for further digital and agile enablement of the enterprise. "Zurich is on an ongoing journey of 'accelerated digital evolution' to meet the rapidly changing needs of our customers and partners and creating a more intimate connection with them. Cognizant has proven itself as a knowledgeable and reliable strategic partner, and we look forward to further capitalizing on its industry expertise to help us advance our digital transformation," said Jens Becker, chief information officer, Zurich Germany. "Zurich is on an ongoing journey of 'accelerated digital evolution' to meet the rapidly changing needs of our customers and partners and creating a more intimate connection with them. Cognizant has proven itself as a knowledgeable and reliable strategic partner, and we look forward to further capitalizing on its industry expertise to help us advance our digital transformation," said Jens Becker, chief information officer, Zurich Germany. The new agreement builds on and significantly expands the two companies' existing agreement, under which Cognizant successfully implemented and manage and maintain Zurich's General Insurance products on Guidewire. "Innovative, forward-thinking clients like Zurich understand the importance of collaborating with a strategic IT partner to help them achieve their digital transformation and meet their business objectives," said Dr. Rolf Werner, head of Germany, Austria and Switzerland, Cognizant. "Cognizant is pleased to have been selected by Zurich to expand our successful collaboration, and we will apply our deep expertise in application modernization, development and maintenance, along with our in-depth knowledge of the insurance industry, to deliver even more value and help Zurich meet its customers' needs." About Zurich Group Germany Zurich Group Germany is part of the worldwide operating Zurich Insurance Group. With a premium income (2021) of about EUR 6.3 bn, investments of EUR 53 bn and about 4,500 employees, it is among the leading insurers in Germany with a wide range of property and life insurance products. Zurich offers innovative, powerful and sustainable products and solutions for insurance, prevention and risk management from a single source. Reflecting its purpose to 'create a brighter future together', Zurich aspires to be one of the most responsible and impactful businesses in the world. About Cognizant Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.

Read More