AIA adopts insurance application assistance programme

Insurance firm AIA has announced it will be offering Sovereign’s HealthScreen service to its customers. A programme unique to AIA/Sovereign, HealthScreen aims to support and speed up insurance applications. The idea is that customers are given the option of having a nurse visit them at home or work to take blood tests and collect basic medical information. The use of the service is entirely voluntary and free. From Whangarei to Invercargill, 22 nurses are employed to carry out HealthScreen tests. HealthScreen aims to give customers a more positive experience, AIA/Sovereign chief customer officer Sharron-Moana Botica said. Between July 2017 and June 2018, she noted that users rated their experience extremely positively, with an average score of 4.6 out of 5 − five being the highest possible rating. “Most people appreciate a bit of face-to-face assistance, especially when doing something that can be a significant undertaking,” she said. “And of course, the convenience of receiving a visit when and where it suits them most is also a big positive for people.” Meanwhile, Queenstown-based HealthScreen nurse Phillipa Dobson Brown suggested customers are more receptive of having an assessment or being provided with health information when they are in their own environment.