Allstate to say goodbye to major brand

The Allstate Corporation has announced the launch of a “Transformative Growth Plan” to accelerate growth in its personal property-liability business. The company plans to expand costumer access, improve customer value propositions and increase its investment in growth and technology. “Allstate has thrived for 88 years through innovation such as the use of local branded agencies, telematics pricing for auto insurance and settling auto insurance claims with digital photos,” said Tom Wilson, chair, president and CEO of Allstate. “This plan builds on a history of creating change and will improve our competitive position and accelerate growth.

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