Benefitfocus launches website to provide options for displaced workers

Benefitfocus | April 24, 2020

Technology provider Benefitfocus has announced the next phase of its recently launched “For You” initiative, which supports employers of customers who have lost their jobs due to the economic impact of the COVID-19 outbreak. The company has launched benefitplace.com, a website that allows users to access a variety of affordable individual and family health plans for employees who have been offered COBRA by their employers but are seeking lower-cost alternatives. The site also offers other products and services to support the wellbeing of displaced workers.
“Connecting America’s workforce to the products and services that improve their health and financial wellbeing is at the core of what we do, and this is more relevant today than perhaps any time in the last 50 years,” said Ray August, president and CEO of Benefitfocus. “We are in a period of severe economic crisis, and many workers fear for their continued health and other benefits coverage. With the launch of benefitsplace.com we’re here for our customers’ employees and their families to continue access to affordable and quality options.”

Spotlight

It’s no secret that the global pandemic has upended everyone’s life. We know this anecdotally from our own experiences—more online shopping with curbside pickup orders, ordering takeout and delivery versus in-person dining, and changing media consumption. And let’s not forget remote working and learning. These experiences are more than simply anecdotal; McKinsey has written about the more specific effects of the pandemic on consumer behavior and needs. In short, they write: “behavior changes will reshape consumer decision journeys and companies will need to adapt fast.”

Spotlight

It’s no secret that the global pandemic has upended everyone’s life. We know this anecdotally from our own experiences—more online shopping with curbside pickup orders, ordering takeout and delivery versus in-person dining, and changing media consumption. And let’s not forget remote working and learning. These experiences are more than simply anecdotal; McKinsey has written about the more specific effects of the pandemic on consumer behavior and needs. In short, they write: “behavior changes will reshape consumer decision journeys and companies will need to adapt fast.”

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