Chartered Insurance Institute publishes ethical culture guide for SMEs

Chartered Insurance Institute | September 06, 2019

Chartered Insurance Institute publishes ethical culture guide for SMEs
“Every firm has a culture, whether you employ 10 or 10,000 people.” Those were the words of Sian Fisher (pictured), chief executive of the Chartered Insurance Institute (CII), when the professional body released a new resource called Building trust through ethical culture: A guide for SME firms. The 30-page document, which is available on the CII website, is designed to serve as a practical framework for small- and medium-sized enterprises when it comes to promoting ethical culture and how it relates to client and public trust. It was written by insurance and ethics expert Duncan Minty, who is a Chartered Insurance Practitioner. “This guide sets out the steps that small to medium firms can take to understand and influence the culture at their firms, so that as a result, trust in their firm is legitimately earned from their employees and clients, and will be more sustainable,” said Fisher.

Spotlight

In the increasingly competitive world of insurance, staying one step ahead of the competition is vital if an insurance company is to grow profitably and improve the underlying performance of its books of business. Direct Line famously showed the power of this when it introduced the direct business model to insurance and, more recently, the price comparison websites have once again shook up the market, leaving those slow to adapt trailing in the wake of their more agile competitors.

Spotlight

In the increasingly competitive world of insurance, staying one step ahead of the competition is vital if an insurance company is to grow profitably and improve the underlying performance of its books of business. Direct Line famously showed the power of this when it introduced the direct business model to insurance and, more recently, the price comparison websites have once again shook up the market, leaving those slow to adapt trailing in the wake of their more agile competitors.

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