Denver Insurance agency launches referral-based charity initiative

Denver Insurance agency | March 18, 2020

An independent insurance agency in Denver, Colorado, has launched a philanthropic initiative through which referrals for insurance quotes result in a donation to two local charities. The altruistic agency, aptly named Denver Insurance, has called the initiative “Insurance Quotes for Colorado”. Unlike most corporate-sponsored charity drives, where companies try to get customers to raise donations, Denver Insurance is donating on behalf of its customers. All that needs to happen is a referral. If a member (the agency refers to clients as members) refer a family member or friend to receive a free insurance quote from Denver Insurance, the company will donate $10 to its two local charity partners - the Rose Andom Center and the Rocky Mountain MicroFinance Institute (RMMFI).  The “Insurance Quotes for Colorado” initiative is all part of Denver Insurance’s quest to build a community-focused “insurance company with a purpose”. It stems from the community-centric culture that’s been driven into the firm since it was founded by principal insurance agent Paul Schweger (pictured above) in 2015.

Spotlight

Segmentation is used in a variety of ways by businesses today. The two most common applications of segmentation are reporting/analysis and targeting. Segmentation is often applied to reporting and analysis to help marketers understand the behavior of one portion of the population when compared to another. Segmentation is also used by virtually every responsible marketer to target sales prospects and customers. This white paper focuses on common applications of segments in targeting within the healthcare industry.customer face-to-face.

Spotlight

Segmentation is used in a variety of ways by businesses today. The two most common applications of segmentation are reporting/analysis and targeting. Segmentation is often applied to reporting and analysis to help marketers understand the behavior of one portion of the population when compared to another. Segmentation is also used by virtually every responsible marketer to target sales prospects and customers. This white paper focuses on common applications of segments in targeting within the healthcare industry.customer face-to-face.

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