EZLynx provides tips for insurance agents to improve online presence

The internet is the perfect avenue for insurance agents to market their services, but one expert believes agents need to do more in order to really capture the attention of clients. Bryce Berkowski, the director of web development at EZLynx, told Insurance Business America that one of the most glaring issues insurance agencies run into when marketing online is that they have multiple websites. “A lot of agents have two separate websites for their agencies. This confuses Google and other search engines,” Berkowski said. “Google My Business (GMB) is an important piece to a successful online marketing strategy for insurance agents. You can only link one domain from your Google My Business listing.”