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GoodTrust partners with C&J Financial to empower grieving families with digital legacy management

C&J Financial | October 15, 2021

GoodTrust and C&J Financial are excited to announce a new partnership that helps pre-need and at-need families easily and securely take care of their digital legacy.

"Grieving families shouldn't need to worry about preserving the priceless online content of their loved ones, We also want to allow any C&J clients to plan ahead so their legacy is treated according to their wishes."

- Rikard Steiber, CEO and founder of GoodTrust, the leading digital legacy and end-of-life planning platform.

The partnership offers all new and existing C&J Financial clients, at no cost, the GoodTrust Premium Plan for 3 months with a free will-maker-tool and VIP service to take care of accounts like Facebook and LinkedIn after someone passes away.

GoodTrust also makes it possible for anyone to secure their online life with a digital vault. Users can also create their will for free in less than 15 minutes and share stories and memories like animated photos or Future Messages.

"We are thrilled to be partnering with GoodTrust to help our clients take care of this important need in today's connected world by ensuring their digital legacy,"

- Jamie Meredith, Executive Vice President, C&J Financial.

Funeral homes will be able to activate this offer for their families starting on Oct. 20 at the 2021 National Funeral Directors Association (NFDA) International Convention and Expo in Nashville, TN.

About C&J Financial
Founded in 1996, C&J has become the largest provider of insurance assignment funding in North America. For a quarter of a century, C&J and it's affiliates have been providing financial and administrative solutions to the funeral industry and have funded 735,000+ funerals providing more than $4.4 billion in assignments to thousands of funeral homes and cemeteries. C&J currently funds in excess of 56,000 funerals and provides $415,000,000+ in assignments to more than 3,000 funeral homes and cemeteries annually.

About GoodTrust
GoodTrust is the leading digital legacy and end-of-life planning platform. It allows anyone to manage memories and digital assets for the "afterlife," designate who should have access, and create innovative ways to connect the stories of the past with the future. GoodTrust also helps families who have lost someone take care of the deceased person's digital assets through memorialization, asset management or shutting down accounts. The GoodTrust will-creation tool is free and only takes 15 minutes.

Spotlight

Why evolving consumer behaviors require changes from insurance providers

It’s no secret that the global pandemic has upended everyone’s life. We know this anecdotally from our own experiences—more online shopping with curbside pickup orders, ordering takeout and delivery versus in-person dining, and changing media consumption. And let’s not forget remote working and learning. These experiences are more than simply anecdotal; McKinsey has written about the more specific effects of the pandemic on consumer behavior and needs. In short, they write: “behavior changes will reshape consumer decision journeys and companies will need to adapt fast.”

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Spotlight

Why evolving consumer behaviors require changes from insurance providers

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