Hiscox USA Launches Barcode Campaign to Highlight How Small Businesses' Unique Needs Deserve a True, Specialized Insurance Partner

PR Newswire | April 08, 2019

Hiscox USA Launches Barcode Campaign to Highlight How Small Businesses' Unique Needs Deserve a True, Specialized Insurance Partner
Hiscox, the international specialist insurer, today announced the launch of its Barcode campaign, which expands its award-winning Encourage Courage® brand platform aimed at US small businesses. The campaign focuses on the importance of recognizing and supporting the unique needs, challenges and risks small business owners face, as to the untrained eye, small businesses, like barcodes, can appear alarmingly similar. This is the first fully integrated media campaign for Hiscox USA, which will include TV, print, digital and sponsorships with National Public Radio, The Wall Street Journal, Entrepreneur, ABC and Major League Baseball. Small businesses don't fit into any one set mold and neither do their needs. This campaign celebrates their individuality and courage," said Russ Findlay, Chief Marketing Officer at Hiscox USA. "It's crucial to our clients' success that we, as a small business insurance provider, remain nimble, adapt quickly and offer proactive, tailored solutions, as a 'one-size-fits-all' mentality just doesn't work.

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In fact, the Coalition Against Insurance Fraud indicates $80 billion of insurance fraud occurs in the U.S. every year.1 But given the often-intangible nature of insurance fraud, this is hardly a firm figure and doesn’t precisely identify operational costs incurred. With many forms of insurance fraud going unchecked, the actual amount of fraud loss insurers is dealing with — both in the U.S. and abroad — is often an educated guess at best.

Spotlight

In fact, the Coalition Against Insurance Fraud indicates $80 billion of insurance fraud occurs in the U.S. every year.1 But given the often-intangible nature of insurance fraud, this is hardly a firm figure and doesn’t precisely identify operational costs incurred. With many forms of insurance fraud going unchecked, the actual amount of fraud loss insurers is dealing with — both in the U.S. and abroad — is often an educated guess at best.

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Elephant Insurance Selects Shift Technology to Improve Fraud Detection

Shift Technology, Elephant Insurance | December 15, 2020

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InsurTech NY | September 28, 2021

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Zurich American Insurance Co. signs agreement to acquire Special Insurance Services, Inc.

Zurich | November 12, 2021

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