Hub International lays claim to MN-based crop insurance agency

Insurance Business America | April 08, 2019

Hub International’s M&A push does not appear to be slowing down, as the multinational insurance broker acquires yet another insurance agency. This time, Hub has purchased Corey Steinbach Insurance Agency, a full-service firm in Felton, MN that specializes in crop insurance. Terms of the transaction were not disclosed. A release explained that Corey Steinbach’s focus on the agribusiness industry supports Hub’s specialty practices. As part of the deal, Corey Steinbach Insurance Agency owner Corey Steinbach will join Hub Mountain. This is not the first time Hub has acquired a crop-focused insurer; in 2018, the broker snapped up the Idaho-based Harman Agency. Like Corey Steinbach Insurance Agency, Harman was selected to bolster Hub’s specialty practices.

Spotlight

61% of financial executives declared “customer experience in digital channels” as a top priority in the CEB 2015-2016 FSI Survey, and that’s a good thing because 41% of customers in 2015 indicated a preference for using digital channels to complete insurance transactions—up from 30% in 2013.1 Simply put, many insurance policyholders prefer to use their mobile devices to get quotes, send information, process claims or just find and connect with an agent. Providing the experience that customers demand is the first thing insurance companies should do to maintain and grow market share.

Spotlight

61% of financial executives declared “customer experience in digital channels” as a top priority in the CEB 2015-2016 FSI Survey, and that’s a good thing because 41% of customers in 2015 indicated a preference for using digital channels to complete insurance transactions—up from 30% in 2013.1 Simply put, many insurance policyholders prefer to use their mobile devices to get quotes, send information, process claims or just find and connect with an agent. Providing the experience that customers demand is the first thing insurance companies should do to maintain and grow market share.

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CLAIMS, INSURANCE TECHNOLOGY

One Inc Partners with Hi Marley to Disrupt Claims Payment Processing and Modernize the Policyholder Experience

One Inc | October 27, 2022

One Inc, the leading digital payments network for the insurance industry, announced today that it has integrated the Hi Marley Insurance Cloud with One Inc’s ClaimsPay® platform. This valuable new integration allows carriers to conduct text message conversations with claimants inclusive of digital payment, a unified and modern approach. The text-based opt-in for Hi Marley customers seamlessly integrates payments within their active insurance workflows, ensuring policyholders have a modern, complete experience within a single text engagement. This increased automation and simplification of the claims process, from digital claims initiation with Hi Marley straight through to claim payment with One Inc, improving the experience for adjusters, policyholders and vendors. Designed with a seamless policyholder experience in mind, no app download is required for policyholders to use the service. One Inc’s ClaimsPay configuration will include the option to seamlessly integrate with Hi Marley, running Hi Marley-generated Case IDs through the ClaimsPay API. One Inc clients may utilize their existing APIs to access the service. “Better user touchpoints are a key priority for insurers looking to transform the experience around claims workflow and payments, and One Inc has long sought to make these interactions as seamless as possible, By using text functionality from Hi Marley in ClaimsPay, carriers can literally put payments flexibility at their policyholder’s fingertips. We are thrilled with this partnership and fully expect that expansive new communications channels, enabled by partners like Hi Marley, will prove critical as we reimagine the way claims are initiated, managed, and distributed.” -One Inc CEO, Ian Drysdale The pace of change in our insurance industry lies with leaders who provide breakthrough simplicity while managing customer expectations and removing points of friction, The magic is delivering an empathetic and streamlined policyholder experience, where human interaction is facilitated by technology. We’re excited about our One Inc partnership, as together we can enable carriers to connect and build trust with customers and communicate and transact simply meeting policyholders where they are,said Mike Greene, CEO of Hi Marley. About One Inc One Inc is modernizing the insurance industry through a unified and frictionless payment network. Focusing only on the insurance industry, One Inc helps carriers transform their operations by reducing costs, increasing security, and optimizing customer experience. The comprehensive end-to-end digital payments platform provides expanded payment options, multi-channel digital communications, and rapid digital claim payment, even for the most complex insurance use cases. As one of the fastest growing digital payments platforms in the insurance industry, One Inc manages billions of dollars per year in premiums and claims payments. About Hi Marley Hi Marley is the intelligent collaboration platform for the insurance industry. Built by people who know and love insurance, the platform enables hassle-free texting across the entire ecosystem, empowering insurance professionals and delighting policyholders. Hi Marley’s industry leading analytics deliver novel insights that fuel continuous improvement. The solution is built for the enterprise - fast to deploy, easy to use and seamlessly integrates with other core systems. Hi Marley is empowering the world’s leading insurance carriers to reinvent the customer and employee experience.

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CORE INSURANCE

Securian Financial collaborates with “BenefitBump” to enhance education among expectant parents

SECURIAN FINANCIAL | September 30, 2022

To provide greater assistance to employees growing their families, Securian Financial in a first among insurance carriers is adding “BenefitBump” as a value-added service. The BenefitBump service can be used with Securian Financial’s group hospital indemnity insurance issued by Securian Life Insurance Company. BenefitBump improves outcomes for both employers and employees by helping growing families navigate their employers’ benefits and time off programs to build plans for balancing work and life. The program was designed for all paths to parenthood, including childbirth, adoption and families seeking fertility support. Participants are provided with education tools and live support from licensed emotional health clinicians. “Employees expecting a new child are often overwhelmed with information and unaware of all the benefits available to them through their employers, BenefitBump’s trained care navigators are experts in workplace benefit programs for expecting parents. They guide parents through the journey of growing their families from pre-birth planning to post-birth childcare while ensuring that they are maximizing their available benefits. For employers, this can be a powerful tool for retention, especially of working mothers.” -Darin Reeser, regional director of supplemental health benefit sales for Securian Financial According to ongoing BenefitBump participant survey responses, 66% of participants say the service reduces stress and anxiety and 83% say it increases benefit awareness and utilization. In addition, a 2021 study of program participants found that 98% successfully returned to work. Group hospital indemnity insurance is a workplace supplemental health policy that pays a pre-determined benefit to insured employees who experience a hospital stay covered by the policy. Employees can use the benefit to pay for out-of-pocket expenses not covered by their major medical insurance, or however they wish. With Securian Financial, insured employees do not have to experience a hospital stay to use BenefitBump. In fact, according to BenefitBump, since the service’s inception, nearly one-fifth of participants have engaged the service while family planning. Workplace supplemental health benefits on the rise According to a study conducted by benefits broker WTW, more employers are turning to supplemental health benefits to help protect employees from big medical bills and loss of income. The study, conducted between February 23 and March 12, 2021, found that among 238 organizations employing 3.7 million people, 42% offered group hospital indemnity insurance and 57% offered group critical illness insurance. By 2022, 65% of the organizations said they would offer hospital indemnity insurance to their employees, and 76% said they would offer critical illness insurance. Additionally, LIMRA, a life insurance researcher and trade organization, reported recently that workplace supplemental health benefit premium rose 6% in 2021, to nearly $2.6 billion. A group insurance leader Securian Financial offers group life, accidental death and dismemberment (AD&D) and supplemental health insurance products to employers nationwide. The company specializes in large public and private employer plans with 1,000 or more participants. Since issuing its first group life insurance policy in 1917, Securian Financial through its subsidiaries, Minnesota Life Insurance Company and Securian Life Insurance Company has grown to become the third-largest direct writer of group life insurance in the United States. The company is the top provider of group life insurance to state governments, 16, and has an extensive list of Fortune 500 employer clients, including 18 of the Fortune 100. ABOUT SECURIAN FINANCIAL At Securian Financial, we’re here for family. And we’re here because of it. We’re guided by our purpose: helping customers build secure tomorrows. Since 1880, we’ve been building a uniquely diversified company that has outlasted economic ups and downs while staying true to our customers. We’re committed to the markets we serve, providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.

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LIFE INSURANCE

Prudential Financial Launches FlexGuard Life, a Next-Generation Life Insurance Product That Goes Beyond Death Benefits

PRUDENTIAL INDIVIDUAL LIFE INSURANCE | November 15, 2022

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