Increase your agency's organic reach by 135%

Insurance Business America | April 23, 2019

Video marketing has grown from an “up-and-coming” marketing tactic to an effective and critical component of any content strategy. In fact, 64% of users are more likely to buy a product online after watching a video and 41% of companies using video enjoyed more web traffic from search than non-users, according to an article in Forbes. Furthermore, Facebook video posts have 135% greater organic reach than photo posts. “Gone are the days of people working with companies they feel no connection with. With so many choices in just about any industry, you must stand out among the crowd,” says Stephanie Ewen at Insurance Technologies Corporation (ITC). “Video can be a fun way to connect with your network and share your content personality.” Nearly every business has a Facebook presence, making it an easy platform for agencies to engage customers through. Ewen shares three easy ways insurance agents can use Facebook Live to engage their network and boost business: Host a Q & A. The average consumer will not know all the ins and outs of insurance, and customers want to work with professionals who know their needs. A video Q & A session is a simple way to show off your agency’s customer service skills and knowledge.

Spotlight

In the wake of rapidly-evolving customer expectations, an ongoing industry-wide digital transformation, and the rise of insurtech firms, innovation and technology have become watchwords for today’s global insurance industry. The challenge facing large, established incumbents such as Zurich is how to innovate effectively and whether external collaboration could have a significant impact on driving innovation as opposed to trying to go it alone.

Spotlight

In the wake of rapidly-evolving customer expectations, an ongoing industry-wide digital transformation, and the rise of insurtech firms, innovation and technology have become watchwords for today’s global insurance industry. The challenge facing large, established incumbents such as Zurich is how to innovate effectively and whether external collaboration could have a significant impact on driving innovation as opposed to trying to go it alone.

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CORE INSURANCE, INSURANCE TECHNOLOGY

Inszone Insurance Services Integrates David Tennant Insurance Agency

Inszone Insurance Services | February 20, 2023

Inszone Insurance Services, a personal and commercial lines insurance services provider, has recently announced the integration of David Tennant Insurance Agency. This acquisition would enhance its insurance services and provide more options for insurance to its customers in California. David Tennant Insurance Agency started in 2002 and has name after its founder Dave Tennant. Dave Tennant started as an insurance agent in his father’s Lake Tahoe Insurance agency from 1982 to 1986 when his father sold the company. He has also worked as an exclusive agent in Allstate Insurance company from 1996 to 2002. Being an experienced insurance professional, he decided to open his agency and is now acting as a Principle in the Tennant Insurance Agency. Here, he strategizes client relationship management, controls the products, and can give his clients the best rather than meet company quotas. Being principle he has fostered his relationships with his clients over decades, extending the relationship from professional to personal. He was also a member of his local rotary club for 25 years, where he was also nominated as president and will continue to be active in his community. Inszone always strives to improve the customer experience at every stage of policy purchase. It ensures that customers understand their insurance needs, coverage, and the insurance policy they are about to purchase. It acts like an insurance partner to the customers rather than an insurance agency. This acquisition represents its commitment to customer enhancement. CEO of Inszone Insurance Services, Chris Walters, said, “The acquisition of David Tennant Insurance Agency will make a great addition to the Inszone family.” He added, “This acquisition is an essential step on our continued journey to providing more options and enhanced service to customers in California.” (Source – Business Wire) About Inszone Headquartered in Rancho Cordova, California, Inszone, an insurance services provider, has expanded its insurance space since 2002. It is a full-service insurance agency handling the customers' personal and business insurance requirements. In addition, it provides services for umbrella insurance, group dental and vision insurance, group health insurance, group life insurance, special event insurance, landlord insurance, renters insurance, motorcycle insurance, auto insurance, commercial property insurance, general liability insurance, workers compensation, homeowners insurance pet insurance, disability insurance, and employee benefits. It has offices in California, Illinois, Texas, Missouri, Nevada, Utah, Colorado, and Arizona, serving all 50 states of America.

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CORE INSURANCE, INSURANCE TECHNOLOGY

Forbes Advisor Recognizes IMG’s Travel Insurance for Second Time

IMG | March 01, 2023

On February 28, 2023, International Medical Group (IMG), an insurance services provider, was awarded Forbes Advisor's Best of 2023 Awards in the category of travel insurance companies. Forbes Advisor has recognized it for the second year in a row. IMG's iTravelInsured Travel LX plan has particularly attracted the attention of Forbes Advisor. It is an excellent travel insurance solution for dog owners and a popular insurance plan of IMG. It provides insurance coverage for additional kennel fees, which a pet needs on a trip delay for an extended stay at a commercial kennel. In addition, it offers trip cancellation and interruption benefits and is applicable only when the service animal or pet suffers an injury, sickness or death during the trip. Forbes Advisor is a trusted insights provider for finance and businesses through news, reviews and advice, assisting consumers with smart decisions and perfect products for their choice without effort. Forbes Advisor's awards recognize the company after in-depth analysis for being an impartial consumer champion. Its experienced reporters and editors have a keen eye on product features and consumer experience in the industry. With years of dedication, people expect authentic financial news and guidance from it. The recognition from Forbes Advisor represents that the brand has strong support and establishment in the business and consumer finance community. IMG's Director of International Sales – Travel, Grant Hayes said, "IMG is honored to be recognized once again as one of the best travel insurance companies in the market." He added, "Our iTravelInsured Travel Series is a market-leading line of travel protection plans designed to meet the varying needs of travelers while they're away from home." (Source – Cision PR Newswire) IMG's Chief Commercial Officer, Scott Ackerman said, "At IMG, we understand that pets are like family. Our pet-related benefits set us apart from the competition and are valued greatly by our customers." He added, "Being recognized as a travel insurance company that is great for dog owners is truly a testament to the many unique benefits we offer our customers through our travel protection plans." (Source – Cision PR Newswire) About IMG Headquartered in Indianapolis, Indiana, IMG, an insurance company, offers solutions for expatriates, international students, missions organizations, marine crews, corporate group insurance, cost containment, stop loss insurance, medical management, assistance services, medical evacuation, travel insurance, and international medical insurance. It has provided insurance benefits and assistance services worldwide since 1990. Its well-known services are travel and health safety solutions, with insurance programs like international private medical insurance, trip medical insurance, and services like enterprise and insurance administrative services, 24/7 emergency medical, security, and travel assistance.

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RISK MANAGEMENT, COMPLIANCE

Fortegra to Offer Underwriting Capacity to Adlaur LLC

Fortegra | March 03, 2023

On March 2, 2023, The Fortegra Group, Inc., a worldwide specialty insurer and Tiptree Inc., announced a partnership with Adlaur LLC, a newly-formed firm helmed by former Spinnaker Insurance Company executives - Adam Tyburski and Laurence Bunin. The partnership will let Fortegra use its A- (Excellent) AM Best Financial Strength Rating to offer innovative capacity solutions to leading MGAs and PAs in niche and under-contracted areas across the United States. Mark Rattner, Executive Vice President and Chief Underwriting Officer at Fortegra, expressed, "We are excited to support Adlaur and its trailblazing approach to program business." He added, "With this independent underwriter bringing company programs that have already been vetted, our strategic relationship will enable Fortegra to continue its growth by efficiently meeting the capacity needs of our MGA partners." (Source – Cision PR Newswire) Adlaur's distinctive methodology combines proactive sourcing, rigorous production partner oversight, and reporting, along with complicated reinsurance structuring and economic modeling expertise. The company was established so that property, liability, and specialty lines, all for small businesses, could be evaluated. Primarily through reinsurance broker markets, the industry will be sought out and written on an admitted, excess, and surplus line basis, with an initial emphasis on excess and surplus line programs. Adlaur can consider per-risk gross limits of up to $2.5 million or net limits of $1 million after reinsurance. Its initial focus will be on lower-limits commercial, specialized personal and specialty lines, and strategic reinsurance for the program business. About Fortegra Fortegra and its subsidiaries have provided risk management solutions for over 40 years, helping people and businesses prosper in unpredictable times. Being a global specialty insurer, the company offers a variety of accepted and surplus insurance and warranty products. The company writes admitted as well as non-admitted insurance and insurance-related products worldwide.

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