Increase your agency's organic reach by 135%

Insurance Business America | April 23, 2019

Video marketing has grown from an “up-and-coming” marketing tactic to an effective and critical component of any content strategy. In fact, 64% of users are more likely to buy a product online after watching a video and 41% of companies using video enjoyed more web traffic from search than non-users, according to an article in Forbes. Furthermore, Facebook video posts have 135% greater organic reach than photo posts. “Gone are the days of people working with companies they feel no connection with. With so many choices in just about any industry, you must stand out among the crowd,” says Stephanie Ewen at Insurance Technologies Corporation (ITC). “Video can be a fun way to connect with your network and share your content personality.” Nearly every business has a Facebook presence, making it an easy platform for agencies to engage customers through. Ewen shares three easy ways insurance agents can use Facebook Live to engage their network and boost business: Host a Q & A. The average consumer will not know all the ins and outs of insurance, and customers want to work with professionals who know their needs. A video Q & A session is a simple way to show off your agency’s customer service skills and knowledge.

Spotlight

First practiced by ancient Chinese and Babylonian traders, General Insurance, also known as Property and Casualty or Non-Life Insurance, has played a critical role in the evolution of modern society. An immense field today, it continues to grow in size and complexity. As increased globalization, and new economies and volatilities emerge, so do new opportunities especially for risk-focused professionals that seek to solve the unprecedented challenges faced by companies and countries around the world.

Spotlight

First practiced by ancient Chinese and Babylonian traders, General Insurance, also known as Property and Casualty or Non-Life Insurance, has played a critical role in the evolution of modern society. An immense field today, it continues to grow in size and complexity. As increased globalization, and new economies and volatilities emerge, so do new opportunities especially for risk-focused professionals that seek to solve the unprecedented challenges faced by companies and countries around the world.

Related News

INSURANCE TECHNOLOGY

Accelerate, Powered by NetVU: Shaping the Future of the Insurance Business

NetVU | March 28, 2022

Major insurance players will soon gather at the Mile-High City for the first in-person conference of the Network of Vertafore Users in three years. Their purpose is to connect with peers, forge ideas and learn to harness technology and data to empower the industry. The program will focus on industry trends shaping the future of insurance communications. Accelerate, powered by NetVU, will be held at Colorado Convention Center, 700 14th Street in Denver, Colorado, from March 28–31, 2022. Denver is home to Vertafore® headquarters. The conference will feature two keynote addresses, pairing a rock star in the insurance tech space with an honest-to-goodness rock star. Vertafore CEO Amy Zupon will be the keynote speaker on Tuesday, March 29, talking about the future of the independent insurance channel and the company’s latest innovations. Rock star drummer Mark Schulman will be the featured keynote speaker on Wednesday, March 30. He has toured and worked with P!nk, Cher, and Billy Idol, among other internationally known performers. What can a rock star bring to an audience of insurance professionals? A new approach to personal and professional growth. Schulman believes in working with passion and fun, and he’ll help us to embrace change.” Rick Fox, vice president and head of agency sales at Vertafore. Accelerate, powered by NetVU, is the foremost learning and networking event for members of the independent agent and broker system who use Vertafore technology. It’s where insurance professionals propel their industry forward through education, connections and personal career growth. It is open to all NetVU members and special guests. For more information and to register, visit Accelerate, powered by NetVU. About NetVU The Network of Vertafore Users (NetVU) is an independent, national member organization committed to providing industry advocacy, world-class education, and networking to more than 20,000 insurance agencies, over 1,000 carriers, and 23 state governments. NetVU’s members reside in every state and are supported by over 35 local and virtual chapters led by members. About Vertafore As North America’s InsurTech leader for more than 50 years, Vertafore is modernizing and simplifying the insurance life cycle so that our customers can focus on what matters most. Vertafore’s solutions provide end-to-end connectivity across the distribution channel, improve the client and agent experience, unlock the power of data, and streamline essential workflows to drive efficiency, productivity, and profitability for independent agencies, MGAs and carriers.

Read More

CORE INSURANCE

Majesco and Infosys Collaborate to Improve Digital Experience for Insurers

Majesco, Infosys | May 19, 2021

For insurance business transformation, Infosys, a world leader in next-generation digital services and consulting, and Majesco, a global leader in cloud insurance platform solutions, announced a strategic partnership today. Infosys and Majesco will collaborate to help joint customers drive their digital transformation journeys, allowing them to capitalize on emerging opportunities, meet the need for personalized customer experiences, operating efficiency, and digital adoption through the insurance business value chain. The insurance industry will benefit from Infosys' insurance domain and digital technologies, which will be integrated with Majesco's cloud-based next-generation suite of solutions, which includes the Majesco L&A and Group Core Suite, Majesco P&C Core Suite, and Majesco Digital1st® Insurance on Majesco CloudInsurer®. Customers in the Life & Annuity (L&A), Group, and Property & Casualty (P&C) segments would benefit from the combined synergy, which would help insurers achieve efficiency and innovation at scale. About Majesco Majesco provides insurers with the technology, expertise, and leadership they need to modernize, innovate, and connect to develop the future of their business – and the future of insurance – at scale. The platforms bring insurance to individuals and companies in new, hyper-relevant, compelling, and personal ways. Majesco is changing the businesses of over 190 insurance companies worldwide in P&C, L&A, and Group Benefits by modernizing, optimizing, or creating new business models.CloudInsurer® P&C Core Suite (Policy, Billing, Claims); CloudInsurer® L&A and Group Core Suite (Policy, Billing, Claims); L&A Insurance Data & Analytics Platform, Digital1st® Insurance with Digital1st® Engagement, Digital1st® EcoExchange, and Digital1st® Platform – a cloud-native, microservices and open API platform; Distribution Management, P&C Insurance Data & Analytics Platform; Distribution. About Infosys Infosys is a global leader in digital services and consulting for the next generation. Clients in 46 countries depend upon it to help them manage their digital transition. It expertly guides its clients on their digital journey with nearly four decades of experience managing the systems and workings of multinational organizations. It has accomplished this by providing the enterprise with an AI-powered core that helps in the prioritizing of change execution. It also empowers the business with agile digital at scale, enabling it to achieve virtually unknown levels of success and customer delight. The never-ending learning agenda propels it forward by developing and transferring digital skills, expertise, and ideas from its innovation ecosystem.

Read More

INSURANCE TECHNOLOGY

InsurTech NY Announces the Launch of the Insurance Collaboration Index™, a Scoring System to Assess Insurance and Reinsurance Companies

InsurTech NY | September 28, 2021

InsurTech NY, the leading resource for the InsurTech Community in the New York Metro Area, today announced the launch of its Insurance Collaboration Index™. Based on input from InsurTech executives, the index scores insurance and reinsurance companies on their willingness and ability to partner with startup insurance technology companies. It provides a rigorous and objective measure of how easy it is for a carrier and a startup to work together. InsurTech startups strive to attract the attention of a carrier or a reinsurer, but not all carriers and reinsurers are prepared to enter into a productive and ultimately successful partnership, The Insurance Collaboration Index™ is a tool to help make all-important decisions about choosing and working with a partner. It also helps carriers understand their strengths and weaknesses, and what they need to do to be better partners. - David Gritz, InsurTech NY co-founder. Carriers are evaluated on executive buy-in and sponsorship, competent project management, clear objectives, effective communications, and other factors. In addition to providing startups valuable input about potential partners, survey results will help carriers assess how prepared they are to work with startups across a wide range of criteria and offer insights to strengthen their policies and procedures. Led by InsurTech NY founders Tony Lew and David Gritz, the project draws on the expertise of an advisory board representing a broad cross-section of the insurance and innovation ecosystems. Advisory board members include Scott Hawkins and Alan Walters, Conning; Bryan Falchuk, Insurance Evolution Partners; David Bradford, Iosis Consulting; Mark Gardella, Zephyr Innovation Advisors; Mike Fitzgerald, CB Insights; Irene Yang, Finesse Consulting; and Cynthia Hardy, Pivot Global Partners. I am pleased to see InsurTech NY undertake this important project. Not only will the Insurance Collaboration Index™ help technology companies like Pinpoint Predictive make smart decisions about their business partners, but the overall insurance industry will also benefit from more effective partnerships and increased innovation. - Avi Tuschman, founder of Pinpoint Predictive. About InsurTech NY InsurTech NY supports the insurance innovation community in the New York metro area. Founded in 2019, InsurTech NY brings together carriers, brokers, investors, and InsurTech startups via bi-monthly programs. InsurTech NY's mission is to drive talent to insurance, make regulation innovation-friendly, attract InsurTechs to the New York metro area, and improve access to investment.

Read More