Independent agencies Peel & Holland, Riddle Insurance announce merger

Peel & Holland Insurance has merged with Madisonville, KY-based Riddle Insurance and its subsidiary, R. Barga and Company Insurance in Benton, KY. The independent insurance agencies all offer business P&C insurance, surety and bonding, family insurance, and employee benefit plans, as well as workplace wellness programs. A release noted that the merger – which was finalized at the start of 2020 – combines teams totaling 83 employees in seven regional office locations across Western Kentucky. Each of the units will continue to function as independent insurance agencies, maintaining access to multiple carriers. “Our companies are built on very similar legacies totaling 198 years of service. We have seen many changes, but this opportunity to unite is one of the most exciting ever,” commented Peel & Holland president Roy Riley.