Verisk and VYRD | August 26, 2022
VYRD, a new homeowners insurer, is transforming the experience of buying insurance in the challenging Florida market by making underwriting decisions faster and easier with reliable data from Verisk, a leading global data analytics provider.
Using Verisk’s LightSpeed® for Homeowners platform, VYRD is leveraging granular data to more accurately assess the risk profiles of coastal properties. Within LightSpeed, VYRD is integrating Verisk’s location-based peril information, reconstruction cost estimates, roof data, aerial imagery, building permit data and homeowner insights to support faster, more reliable initial quotes. VYRD is also employing loss history information from Verisk to help complete the underwriting process.
Led by an experienced team with a singular focus on meeting Florida’s unique challenges, VYRD is setting its initial focus on those customers who are challenged with finding coverage for their home. Frequent catastrophe losses and a volatile legal environment, especially surrounding roof claims, have contributed to creating a difficult market for homeowners, agents and insurers in Florida one that VYRD seeks to address with new approaches.
“Verisk provides the cutting-edge, InsurTech solutions we need to maintain our policyholder-first mentality as we aim to set the new standard in home protection in an increasingly complex and challenging market, We’re using Verisk tools to prefill applications as far as possible with the best data in the business, so we can give customers a better purchase experience that earns their trust and loyalty.”
-David Howard, VYRD’s chief executive officer
VYRD came to us focused on digital transformation that would drive a better customer experience and support a successful business model for the increasingly complex Florida market, VYRD’s experienced and knowledgeable team knew where to turn for advanced technology, robust data and analytics and deep insurance expertise,said Doug Caccese, president of risk assessment, underwriting solutions at Verisk.
Verisk (Nasdaq: VRSK) provides data-driven analytic insights and solutions for the insurance and energy industries. Through advanced data analytics, software, scientific research and deep industry knowledge, Verisk empowers customers to strengthen operating efficiency, improve underwriting and claims outcomes, combat fraud, and make informed decisions about global issues including climate change and extreme events as well as political and ESG topics. With offices in more than 30 countries, Verisk consistently earns certification by Great Place to Work and fosters an inclusive culture where all team members feel they belong.
VYRD is the first Florida-domiciled Property and Casualty insurer licensed in the state in three years, and its leadership team brings more than 75 years of combined experience insuring homes in Florida and the Gulf Coast. VYRD has partnered with the best service providers in the state to offer Floridians better coverage and service at competitive rates, and promise to deliver more effective prevention, better protection, and a smoother customer experience.
CSAA Insurance Group and Deloitte Digital | August 18, 2022
CSAA Insurance Group has partnered with 1980s British legend Rick Astley to launch a new brand campaign across 17 U.S. markets. For the first time in 35 years, Astley and the top-rated AAA Insurance provider have released a new version of his beloved music video for his 1987 chart-topping hit “Never Gonna Give You Up.” The new video pays tribute to the original while spreading the good news about InsurAAAnce — the insurance that never gives you up!
“Paying homage to my video for the AAA Insurance commercial from the set to the wardrobe has been an amazing trip down memory lane, The song has been so good to me, and I’m thrilled to be working with another iconic brand that has certainly stood the test of time.”
It’s a collaboration that makes sense, as CSAA Insurance Group continues its 100-year streak of providing unbeatable service and support to customers in times of need. There’s no better way to celebrate this milestone than with the world’s most loveable meme.
Rickified QR codes
This week, Rickified QR codes are going up across the country, primed to unleash a familiar Rick Astley experience: the “Rickroll.” Anybody in one of the target markets can scan the codes to experience the brand-new music video themselves. The ”Rickroll” is one of the original internet memes that delighted internet users as a lighthearted prank. When receiving a disguised hyperlink, unassuming readers would click on it, expecting an unrelated topic, and instead get redirected to the “Never Gonna Give You Up” music video. As a testament to the joy that the meme has spread over the past 15 years, “Never Gonna Give You Up” has garnered over 1.2 billion views on YouTube and nearly 600 million streams on Spotify.
We are thrilled to partner with Rick Astley to not only revisit the joy of his video, but amplify the incredible value that our customers receive with InsurAAAnce, And clearly, the indelible lyrics of ‘Never Gonna Give You Up’ are one of the best ways we can share that message,said Linda Goldstein, executive vice president, Customer Experience & Marketing, CSAA Insurance Group.
The campaign, a concept of Deloitte Digital, was brought to life in part through a commercial directed by Joseph Kahn, winner of multiple Grammys, MTV VMAs, Clios, and Emmys. Deloitte Digital’s wealth of expertise in the insurance industry, as well as its deep capabilities in creative, data and technology, allow it to take a creative approach to advertising and activate new brand platforms across all customer touchpoints.
An iconic and beloved brand meets an iconic and beloved artist. ‘Never Gonna Give You Up’ is exactly the promise InsurAAAnce makes to its customers: Legendary dependability that won’t let you down or desert you, We wanted to communicate that in a memorable way not only by recreating the legendary music video after 35 years (featuring Rick himself!), but also serving it in a manner that pays homage to how internet and meme culture has made Rick Astley its own,said Jones Krahl and Milton Correa, co-heads of Creative for Brand and Advertising at Deloitte Digital.
About CSAA Insurance Group
CSAA Insurance Group, a AAA Insurer, offers automobile, homeowners and other personal lines of insurance to AAA Members through AAA clubs in 23 states and the District of Columbia. Founded in 1914, the company has been rated “A” or better by A.M. Best for more than 90 years, and is one of the top personal lines property casualty insurance groups in the United States, according to the National Association of Insurance Commissioners. The company has been repeatedly named one of the 50 most community-minded companies in America by Points of Light.
About Deloitte Digital
Deloitte Digital helps companies create new growth by elevating the human experience — with connected ideas, technology and talent. Our ambition is to make the best customer-oriented organizations in the world. Alongside all of Deloitte, we foster the connections necessary to shape a better future for our clients, our culture, our society and our planet.
PCF Insurance Services | August 19, 2022
PCF Insurance Services, a top 20 U.S. insurance brokerage firm, announced today its acquisition of John E. Peakes Insurance Agency, Inc., a family-owned, full-service personal lines agency based in Ventura, California.
The partnership allows PCF Insurance to expand its portfolio into niche markets in the high-growth small business industries, including gym and fitness, restaurants, and apartment buildings.
Marshberry advised John E. Peakes Insurance Agency, Inc. on the transaction.
"We're delighted to welcome the John E. Peakes Insurance Agency, Inc. to PCF, They have a proven track record serving clients for over 50 years in high-growth niche markets and will provide PCF with additional scale in Southern California. President Chad Peakes is an outstanding young leader keenly focused on agency growth."
-Peter C. Foy, Chairman, Founder, and CEO of PCF Insurance
PCF Insurance's agency-centric operating model and entrepreneurial environment support its tremendous growth profile, offering Agency Partners alignment through equity ownership, significant leadership incentives, and resources throughout the U.S.
PCF Insurance has allowed us to focus on our family of customers while looking toward future growth, PCF shares our core values, and the collaboration has been exhilarating,says Chad Peakes, President of John E. Peakes Insurance Agency, Inc.
In 2022, PCF Insurance has completed or has under a letter of intent 104 acquisitions, continuing its industry-leading mergers and acquisitions (M&A) pace.
About John E. Peakes Insurance Agency, Inc.
Headquartered in Ventura, California, John E. Peakes Insurance Agency, Inc. has been family-owned and operated since 1969. Its mission is to "treat everyone like family." They match each client with the best coverage option from over 30 different insurance companies at first interaction and each renewal. They offer personal, business, gym, fitness studios, restaurants, and apartment building insurance options.
About PCF Insurance Services
A top 20 U.S. broker headquartered in Lehi, Utah, PCF Insurance Services is a leading full-service consultant and insurance brokerage firm offering a broad array of commercial, life and health, employee benefits, and workers' compensation solutions. Propelled by its people, PCF Insurance's agency-centric operating model and entrepreneurial environment support its tremendous growth profile, offering partners alignment through equity ownership, significant leadership incentives, and resources to over 3,100 employees throughout the U.S. Recognized as a top acquirer by The Hales Report, ranked #20 on Business Insurance's 2022 Top 100 Brokers and #13 on Insurance Journal's 2022 Top Property/Casualty Agencies, PCF Insurance is a notable leader in the insurance space.