INTENT DATA IN THE AGE OF DATA REGULATION

DECK 7 | March 23, 2020

INTENT DATA IN THE AGE OF DATA REGULATION
Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.   Tweet This!  And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while remaining compliant. In an article by John Snyder, CEO at Grapeshot, for Adexchanger, he says that the GDPR will remove 75% of third-party data and what’s left will be more expensive. This has caused the power dynamic between brands and agencies to evolve over time.

Spotlight

Proformex Founder Mike Pepe and Veralytic Founder Barry Flagg discuss the future of the life insurance industry relative to where it has been in the past.

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Resolution Life acquires Voya Financial’s Individual Life in-force Business

Resolution Life | January 05, 2021

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INSURANCE TECHNOLOGY

Pie Insurance Receives Regulatory Approval to Acquire Western Select Insurance Company

Pie Insurance | August 28, 2021

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FNL Insurance Group Acquired by Alera Group

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Spotlight

Proformex Founder Mike Pepe and Veralytic Founder Barry Flagg discuss the future of the life insurance industry relative to where it has been in the past.