Millennials + Insurance: 10 Takeaways For The Digital Age

Digital Media Solutions | November 13, 2019

When it comes to industry disruption, Millennials are often the disruptors. From Uber to Airbnb, Millennials have leveraged technology and efficiency to change previously entrenched industries, and insurance may be the next market undergoing a shift in business as usual. Over and over again younger consumers assert their interest in relationships that feel personalized and authentic. Michele Serro, CEO of Doorsteps, an online tool for housing rentals, found that, when it comes to big life decisions, Millennials want, products and messaging that make sense together, humanized messaging, brands that clearly listen to Millennials and stories of what could be. For insurance, the desires from Millennials are no different. Insurance marketing must understand who Millennials are and what their preferences are when it comes to being sold insurance.

Spotlight

Customers are now accustomed to digital-first interactions, with Gen-X in particular expecting a frictionless experience. As a result, brokers are having to rethink how they engage with customers in order to meet these expectations.

Increasing competition from a fast-changing industry – through consolidation and new independent digital-only providers – means they must improve customer satisfaction to stay in the game. Ultimately, broker business success relies on engendering long-term relationships with customers (and partners) based on trust.

Spotlight

Customers are now accustomed to digital-first interactions, with Gen-X in particular expecting a frictionless experience. As a result, brokers are having to rethink how they engage with customers in order to meet these expectations.

Increasing competition from a fast-changing industry – through consolidation and new independent digital-only providers – means they must improve customer satisfaction to stay in the game. Ultimately, broker business success relies on engendering long-term relationships with customers (and partners) based on trust.

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CORE INSURANCE,INSURANCE TECHNOLOGY

World Insurance Associates Acquires DG&M Insurance Agency

World Insurance Associates LLC | December 19, 2022

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RISK MANAGEMENT, INSURANCE TECHNOLOGY

Accretive Insurance Uses Cybercube's Broking Manager for Risk Transfer Decisions

Cybercube | January 24, 2023

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RISK MANAGEMENT,INSURANCE TECHNOLOGY

Oakbridge Insurance Expands Presence in Tennessee Through Partnership With NorthShore Insurance

Oakbridge Insurance Agency | December 20, 2022

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