Millennials + Insurance: 10 Takeaways For The Digital Age

When it comes to industry disruption, Millennials are often the disruptors. From Uber to Airbnb, Millennials have leveraged technology and efficiency to change previously entrenched industries, and insurance may be the next market undergoing a shift in business as usual. Over and over again younger consumers assert their interest in relationships that feel personalized and authentic. Michele Serro, CEO of Doorsteps, an online tool for housing rentals, found that, when it comes to big life decisions, Millennials want, products and messaging that make sense together, humanized messaging, brands that clearly listen to Millennials and stories of what could be. For insurance, the desires from Millennials are no different. Insurance marketing must understand who Millennials are and what their preferences are when it comes to being sold insurance.

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