New Zealand's largest life insurer kick-starts rebranding
AIA has announced the rebranding of its New Zealand operations and has appointed Auckland-based communications agency Anthem to oversee the transition to the new brand, which will be relaunched in 2019. AIA recently completed its acquisition of Sovereign in New Zealand, a transaction which made the company the largest life insurer in the country. CEO Nick Stanhope says AIA New Zealand will have an important role to play in the country’s insurance landscape, and that the appointment of Anthem will ‘help tell the story of the AIA brand.’