Newfront and ABD Agree to Merge to Build the Modern Insurance Experience

Newfront | July 16, 2021

Newfront Insurance, a cutting-edge technology-enabled brokerage, and ABD Insurance and Financial Services, a renowned pioneer in employee benefits, insurance, and financial services, have agreed to merge, revolutionizing the insurance experience for customers and insurance professionals alike. The merged firm, known as Newfront, is valued at $1.35 billion and is scheduled to complete by the end of August.

The merger of these two market leaders will create 600 jobs, service over 10,000 customers, and place more than $2 billion in premiums each year. In addition, the new business, Newfront, will offer clients a more transparent, data-driven, and real-time experience, resulting in a reduced total cost of risk and better insights for our clients.

Spike Lipkin as CEO, Kurt de Grosz as Executive Chairman, Brian Hetherington as President, and Gordon Wintrob as CTO will continue to lead Newfront from its San Francisco headquarters. To create the modern insurance experience, the merged company's veteran leadership team relies on expertise from insurance brokerage leaders and Silicon Valley innovators such as Uber, Intuit, and Twitter.

Newfront's financial adviser was Perella Weinberg Partners LP, and its legal advisor was Gunderson Dettmer Stough Villeneuve Franklin & Hachigian LLP. Reagan Consulting, Inc. acted as ABD's financial adviser, while Weil, Gotshal & Manges LLP served as its legal advisers.

About ABD
Risk management, insurance brokerage, human resources, and retirement consulting are all ABD Insurance and Financial Services services. Our advisors provide guidance and develop innovative solutions to assist clients of all sizes, stages of growth, and industries in addressing risk.

ABD, headquartered in San Mateo, has offices in California, Washington, Illinois, and New York and employs over 400 people who serve clients across the United States and throughout the world.

About Newfront
Newfront, founded in 2017, is one of the nation's fastest-growing insurance brokerages, due in large part to unique technology that makes the insurance transaction less cumbersome, more transparent, and more successful for customers and brokers. Newfront was recently selected to the 2020 CB Insights list of the most innovative financial services companies in the United States. In addition, Forbes named it one of the Top 50 Fintech companies for 2021.


Property insurance claims may have a mortgage company involved in the roof replacement process. Some mortgage companies require the homeowner and roofing contractor to be involved. Several tips and suggestions are given in this video to help prepare a homeowner on what to expect after filing a roof claim.


Property insurance claims may have a mortgage company involved in the roof replacement process. Some mortgage companies require the homeowner and roofing contractor to be involved. Several tips and suggestions are given in this video to help prepare a homeowner on what to expect after filing a roof claim.

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