NEXT Insurance, the leading digital insurtech company transforming small business insurance, today announced its strategic rebrand which will integrate small business owners from across the country into every part of the company's business, culture and ethos. NEXT's new brand ambition is inspired by the company's mission to help entrepreneurs thrive and is reflected through new creative work, still photography, visual assets, a website refresh and a commercial campaign to embolden small businesses to "Get Going." Additionally, the company will devote $4 million over the next three years to small businesses.
NEXT's commitment to small businesses is more than just a tagline on our website. It's deeply ingrained into our culture, Beyond our visual rebrand, we've commissioned small business owners across the U.S. to develop our company apparel and team gifts like sweatshirts, notebooks, sustainable tote bags and custom patches. We've engaged independent photographers and videographers to help capture real small businesses for new visual brand assets and have worked with independent musicians to create custom on hold music. Small businesses are more than just our customers - they make up our identity.
- Melanie Chase, Chief Marketing Officer at NEXT.
A key aspect of NEXT's latest brand is to elevate small businesses and demonstrate the company's support in helping them "Get Going." To bring this to life, NEXT partnered with local black and female-owned small businesses, independent musicians and other small business owners for activations to support its strategic rebrand. For example, NEXT purchased its corporate apparel from Stuzo Clothing, a woman-owned gender neutral street wear brand in Los Angeles, and licensed its "on hold" music directly from independent musicians across the country. Customers who contact the company's call center will enjoy songs from independent musicians as well as an exclusive artist introduction to each song.
Between the ongoing struggle of the legacy insurance industry's one-size-fits-all coverage and the immediate impact COVID-19 had on small businesses, NEXT's rebrand came at a critical time for small business owners. To better align the brand to its company ethos, NEXT partnered with independent strategy and design company COLLINS to bring to life and shape its small business-focused mission through a reimagined brand strategy, visual identity, logo, communications and website. Additionally, NEXT worked with global creative company BUCK and sound design company Barking Owl to create an animated advertising campaign to launch the new brand.
About NEXT Insurance:
NEXT Insurance is transforming small business insurance with simple, digital and affordable coverage tailored to the self-employed. Trusted by 300K business owners, NEXT offers policies that are easy to buy in 10 minutes or less and provides 24/7 access to Live Certificates of Insurance, Additional Insured, and more, with no extra fees. Revolutionizing a historically complicated insurance industry, NEXT utilizes AI and machine learning to simplify the purchasing process and drive down costs by up to 30% compared to traditional policies. Founded in 2016, the company is headquartered in Palo Alto, has received a total of $881 million in venture capital funding, is rated "A- Excellent" by AM Best and has been recognized by Forbes Fintech 50, JMP Securities InsurTech 50 and Forbes Best StartUp Employers.