Security First Insurance Co. Enters Florida’s Growing Private Flood Market

A new carrier has entered the Florida flood insurance market with a policy it says will provide better coverage than what is available from the National Flood Insurance Program. Ormond Beach, Fla.-based Security First Insurance Co. has launched an optional flood and water backup product on new and existing homeowners, dwelling fire owner, and dwelling fire landlord policies. The new coverage protects against flooding as well as damage caused by water that backs up into a home from sewers, drains, or overflows from a pool or sump.

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