Sensely Announces Partnership with Krungthai-AXA Life Insurance

Krungthai-AXA Life Insurance | December 28, 2021

Series A News
Virtual assistant pioneer Sensely announced a strategic partnership with Krungthai-AXA Life Insurance, a Thailand-based carrier providing health insurance to approximately 500,000 members. Under the partnership, Krungthai-AXA Life has integrated Sensely's technology and health solutions into its recently launched Emma by AXA application, a powerful all-in-one digital solution which offers policyholders instant access to a range of convenient healthcare services and policy information in one application.

Emma by AXA includes the evidence-based Sensely Symptom Checker, which highlights Sensely's groundbreaking conversational AI interface, which utilizes a combination of voice, chat, and avatar-based interaction. To start with, users enter their symptoms by conversing with the Sensely avatar. In just a few minutes, users receive a recommendation for the appropriate level of care and information on where to go next. Fast, reliable, and available in both the English and Thai languages, the Sensely Symptom Checker provides Krungthai-AXA Life members with quality information and valuable peace of mind.

In addition to the Symptom Checker, Emma by AXA also includes a wide range of other service options: including telehealth, network directory location information, health content, and policy information services, such as electronic insurance cards.

"Providing enhanced access to world-class health services creates immediate value for our members, The Emma platform offers a full spectrum of tools and services to enhance health and wellness, helping members to live their best lives, while being delivered with a modern customer experience that leads the industry. Partnering with Sensely helps accelerate our efforts, and we look forward to broadening and deepening the relationship."

- Pakawipa Charoentra, Chief Customer Officer of Krungthai-AXA Life.

"We've been impressed by the AXA team's commitment to being their policyholders' go-to resource for accessing and navigating healthcare services in a friendly and helpful manner, with digital services playing a leading role, Enabling easy, user-friendly access to trusted health information has never been more important, and we're looking forward to continuing to work with Krungthai-AXA Life to drive increasing member value over time."

- Adam Odessky, CEO and Co-founder of Sensely.

About Sensely
Sensely's avatar and chatbot-based platforms assist insurance plan members and patients with the insurance services and healthcare resources they need, when they need it. With offices in San Francisco, London, Kiev, Manila, and Tokyo, Sensely's global teams provide virtual assistant solutions to insurance companies, hospital systems, and pharmaceutical clients worldwide. 

About Krungthai-AXA Life Insurance
Established in 2007, Krungthai-AXA Life Insurance Public Company Limited (KTAXA) is a partnership between Krungthai Bank PCL., and the AXA Group. Today, Krungthai-AXA Life Insurance Public Company Limited is a fast-growing Life Insurance Company with a new brand promise "Know You Can" which encourages our customers to have self-belief and positions the company as a life partner that aims "to empower people to live a better life."


Conservative estimates from the Coalition Against Insurance Fraud place the dollar amount of annual insurance fraud losses at $80 billion, yet the actual figure could be much higher. With new technologies emerging, insurance fraud is evolving. Fraudsters have become quite sophisticated and creative, and only through constant vigilance can carriers expect to keep pace.


Conservative estimates from the Coalition Against Insurance Fraud place the dollar amount of annual insurance fraud losses at $80 billion, yet the actual figure could be much higher. With new technologies emerging, insurance fraud is evolving. Fraudsters have become quite sophisticated and creative, and only through constant vigilance can carriers expect to keep pace.

Related News


Split Limit Studios Joins Guidewire PartnerConnect Solution

Split Limit Studios, Guidewire Software | March 22, 2021

Split Limit Studios, LLC, a main provider of pay-as-you-go workers' compensation billing solutions, and Guidewire Software, Inc. (NYSE: GWRE), the platform P&C insurers trust to draw in, improve, and develop efficiently, today announced that Split Limit Studios (SLS) has joined Guidewire PartnerConnect as a Solution partner. SLS conveys its TRUPAY® platform, a comprehensive pay-as-you-go workers' compensation billing solution, to insurers, empowering them to offer pay-as-you-go policies with accurate and automatic premium calculation utilizing payroll information directly from payroll companies. SLS's Ready for Guidewire PolicyCenter joining will empower Guidewire clients to coordinate to TRUPAY. “Pay-as-you-go billing for workers’ compensation is now mainstream and policyholders expect insurers to offer this billing option,” said George Kostakos, chief executive officer, Split Limit Studios. “Building a solution to support pay-as-you-go billing can be time consuming and expensive, so we offer our solution to save insurers this work while satisfying policyholder expectations. We are thrilled to partner with Guidewire and soon offer our comprehensive billing solution integrated within Guidewire to our shared customers, making it even more simple to offer pay-as-you-go billing for worker’s compensation.” “We are excited to welcome Split Limit Studios as our latest Guidewire PartnerConnect Solution partner,” said Becky Mattick, vice president, Global Solution Alliances, Guidewire Software. “SLS’s solution minimizes audit surprises, as well as bad debts at the end of the policy term by drawing directly from payroll data to accurately match premium with risk. This creates a ‘win-win’ situation for insurers and their insureds. We are pleased to soon offer this technology integrated with Guidewire and extend these benefits to our joint customers.” About Split Limit Studios, LLC Split Limit Studios differentiates its SaaS technology from the competition with insurance expertise, excellent customer service, a focus on security, and a commitment to deliver on its promises. They have over twenty customers, including eight Tier 1 carriers and four workers compensation state insurance funds, and receive data from hundreds of payroll companies. TRUPAY®, Split Limit Studios signature solution, improves the cash flow of policyholders, provides agents with a flexible payment plan to offer their clients, increases payroll companies’ customer retention and reduces operating costs for carriers. Split Limit Studios continues its push to expand connectivity with payroll companies to make it easy to submit payroll data to all the workers compensation carriers who rely on TRUPAY® for their pay‐as‐you‐go programs. About Guidewire PartnerConnect ecosystem and Ready for Guidewire Guidewire PartnerConnect Solution partners provide software, technology, and data solutions as well as insurance support services. Our Solution partners help drive business value and innovation for insurers by developing and delivering integrations, extensions, apps, and other complementary solutions for Guidewire products. All of our Ready for Guidewire partner solutions are validated for security, quality, and compatibility with Guidewire, and can be found on the Guidewire Marketplace. About Guidewire Software Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. We combine digital, core, analytics, and AI to deliver our platform as a cloud service. More than 400 insurers, from new ventures to the largest and most complex in the world, run on Guidewire. As a partner to our customers, we continually evolve to enable their success. We are proud of our unparalleled implementation track record, with 1,000+ successful projects, supported by the largest R&D team and partner ecosystem in the industry. Our marketplace provides hundreds of applications that accelerate integration, localization, and innovation.

Read More

HSB Cyber Suite Adds New Insurance Coverage and Services to Protect Small Businesses

Business Wire | October 23, 2020

HSB Cyber Suite has your business covered, adding new insurance protection and risk management services, including website security scans and computer system upgrades to help prevent future cybercrimes, HSB announced today. HSB Cyber Suite provides a comprehensive collection of cyber insurance and services designed to protect small and medium-size businesses from cyber-attacks, data breaches, identity theft, cyber extortion, and misdirected payment and computer fraud. It’s available through insurance carriers that partner with HSB to add the coverage to their commercial policies. Any business with an internet connection is vulnerable to a cyber-attack,” said James Hajjar, assistant vice president for HSB, part of Munich Re. “And while cybersecurity is complex, we don’t think getting the right insurance coverage or support needs to be. HSB Cyber Suite not only helps a small business respond and recover from a cyber-attack, but it gives them valuable resources they can use to predict and prevent cyber incidents.

Read More


Sentry Insurance launches Sentry Risk Factor

Sentry Insurance | August 30, 2021

Sentry Insurance has launched Sentry Risk Factor, its proprietary risk management tool. By gathering detailed information through quality conversations with dealers, the tool helps evaluate, identify, and measure a dealership's potential risks that could lead to a large loss, and potentially, temporary business closure. "We know how hard dealerships work to build their business and reputation, and we want to do our part by actively helping them reduce their risks," said John Hyland, president of direct writer at Sentry Insurance. "With Sentry Risk Factor we can help a business measure risks, including the ones that are less obvious and often unforeseen, to help prevent devastating loss at a dealership." The first, and most important, step in the process is to have an in-depth conversation with a Sentry representative to discuss current operations and the safety culture at a dealership. The conversation allows a Sentry representative to identify risks across five different categories: safety culture, auto risk, building and inventory risks, service practices, and premises observations. Based on information gathered during this initial conversation, Sentry representatives use Sentry Risk Factor to assign a dealership one of three rankings—best in class, average, or red flag. Based on the overall rankings, Sentry Risk Factor generates a report that details the­ results and proposes steps to help a dealership mitigate risk. An additional benefit for customers includes recommended safety resources that dealerships can access via their online accounts. Sentry Risk Factor is available for current and prospective customers. Sentry is a leading provider of commercial insurance programs to more than 3,000 dealers throughout the country. Sentry is also endorsed by John Deere and Harley-Davidson as the preferred provider of commercial insurance for their dealerships. Visit the Sentry Risk Factor page to learn more. About Sentry Sentry Insurance is a part of one of the largest and most financially secure mutual insurance groups in the United States, holding a Financial Strength Rating of A+ (superior) from AM Best, current as of June 2021. See for rating information. Sentry and its subsidiaries and affiliates sell property and casualty insurance, life insurance, annuities, and retirement programs for business and individuals throughout the country. Headquartered in Stevens Point, Wisconsin, Sentry employs more than 4,300 associates across the country.

Read More